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Uday Singh Gauri, Nitin Arora & Bunty Sajdeh partner to launch SIQS entertainment.

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Uday Singh Gauri, Nitin Arora & Bunty Sajdeh partner to launch SIQS entertainment.

SIQS Entertainment will provide entertainment marketing solutions from Talent Management, Brand Consultation & Associations, Event Management, Digital Solutions including Merchandising and Developing IPs for celebrities.

With regard to the association, Bunty Sajdeh, Co-founder, SIQS Entertainment, said at the launch, " I know Uday since last 15 years. We’ve worked together in Percept back in 2002. His hard work and interpersonal skills have evolved him into an experienced agent in the Entertainment Business; and coupled with my experience of strategising/brand building I see tremendous potential in collaborating with him"

Uday Singh Gauri, co-founder, SIQS Entertainment, said: "Bunty & me go back long way. The way he has carved a niche in the sports management and marketing field is truly admirable. We will bring in our combined experience and focus to start a great journey together."

Nitin Arora, co-founder, SIQS Entertainment, said, “Uday and I have successfully collaborated many times over the past few years in the entertainment business and I have always admired his professionalism and enthusiasm. So when an opportunity came about to collaborate with Bunty and him at a more macro level it made perfect sense to engage myself in the business venture."

The agency will operate from its Khar office and later plans to extend offices in other metro cities.

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