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TVF’s ImMATURE goes to Cannes

10-April-2018
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TVF’s ImMATURE goes to Cannes

ImMATURE, a yet-to-be released web series by The Viral Fever (TVF), has earned its place among the top 10 digital series globally at the first edition of the Cannes International Series Festival -- CANNESERIES. ImMATURE is the only Indian selection for the fest, which is being held from April 4 to 11 2018 at Cannes, the mecca of creativity.

ImMATURE has been created by Sameer Saxena of Permanent Roommates and Tripling fame. It has been written by Abhishek Yadav, Nishad Jhaveri and Suprith Kundar, and directed by Prem Mistry (who was part of the team that made TVF Pitchers, Permanent Roommates and Barely Speaking with Arnub).

The cast comprises young talents Omkar Kulkarni, Rashmi Agdekar, Chinmay Chandraunshuh and Visshesh Tiwari, with appearances by Nidhi Singh, Nidhi Bisht, Jitendra Kumar and Biswapati Sarkar. ImMATURE is a comedy-drama.

Talking about the show, Marguerite Carlo, Communications & Partnerships, Canneseries, said, “Immature is a digital series about teenage emotions. This series touches our memories, intelligence and senses without ever going into sentimentality.”

Elated by the news, Sameer Saxena, creator of the show and CCO & Head, TVF Originals said, “Time and again, TVF has created content that the youth has connected with. We have never followed a set pattern for our shows, always surprising our viewers with unique content, and that has always worked in our favour. ImMATURE, created for a younger audience, is the only Indian web series to have been chosen for CANNESERIES’ global platform and that give us immense pride. We have a great creative team and repeated international recognition is a testament to that. It goes a long way in fuelling our spirit for storytelling.”

Growing up is tough and ImMATURE is about all that. Peppered with incidents that each one of us can relate to, ImMATURE is a five-episode coming-of-age story about the first adventures in a young man’s life. Dhruv is 16, and in a hurry to grow up. With a little help from his school friends, Kabir and Susu, Dhruv sets out to woo the first crush of his life, the feisty and out-of-his-league class topper Chhavi. Venturing out of their childhood, in their last years of school, the trio find their first drink, pick their first fight and mend their first broken hearts.

CANNESERIES aims to highlight series from all over the world to give an international voice to this increasingly popular and much-loved new art form. The competition will take place on 11th April, 2018.

Prior to this, TVF’s ‘Truth or Dare with Dad’ has been awarded the Most Popular Video at WebTV Asia Awards, 2017. Its Pitchers won the Best Screenplay at Marseille Web Fest, 2016 and Tripling won the Best Screenwriting for a Web-Series at Asian TV Awards, Singapore, 2017.

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Gunn comes to BBDO India via DDB Mudra and Colenso BBDO.