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‘Tuna is fresh’ behind Food first’s packaging

02-February-2011
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‘Tuna is fresh’ behind Food first’s packaging

Real Lifestyle Network’s premier offering, Food first, a 24x7 channel dedicated to food today announced ‘Tuna is fresh’ as their Packaging partners. Miami based TUNA, specializes in creating show packaging and image campaigns for TV networks in the US and also for prominent international markets. Axn, MTV, Telemundo or NBC are amongst some of the renowned brands that they have worked with.

Tuna is a partnership between two experienced television creative executives – Pepe Carmona and Alejandro Abramovich. After years of heading award winning creative on-air departments, they decided to establish their own venture, keeping one focus in their approach - freshness and energy; which has now become their unique style and immediately sets apart brands they work on.
The Food first logo itself, strongly expresses facets of the channel. The logo is composed of a font style specially created for the logo. The vibrant colors in the range of reds, oranges and greens used in the logo give a high visual impact and respond to the passion and energy of the Food first audience. The overall design philosophy implies direction and movement, which symbolizes the zeal of the young audience.

At Food first, the focus is on food. Packaging reflects this, and visually focuses food at its appealing best, to sync with programming into a delightful overall experience for viewers. In response to the kind of food we consume at various parts of the day, the look and mood of Food First’s packaging uniquely changes across the day - mornings are sunny yellows with fresh fruits which then transforms to capture the pungency and heat of the Indian afternoon, building in a visual crescendo to match the passion that epitomizes the night.
 

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