Top Story

Home >> Industry-Briefing >> Article

‘Tuna is fresh’ behind Food first’s packaging

Font Size   16
‘Tuna is fresh’ behind Food first’s packaging

Real Lifestyle Network’s premier offering, Food first, a 24x7 channel dedicated to food today announced ‘Tuna is fresh’ as their Packaging partners. Miami based TUNA, specializes in creating show packaging and image campaigns for TV networks in the US and also for prominent international markets. Axn, MTV, Telemundo or NBC are amongst some of the renowned brands that they have worked with.

Tuna is a partnership between two experienced television creative executives – Pepe Carmona and Alejandro Abramovich. After years of heading award winning creative on-air departments, they decided to establish their own venture, keeping one focus in their approach - freshness and energy; which has now become their unique style and immediately sets apart brands they work on.
The Food first logo itself, strongly expresses facets of the channel. The logo is composed of a font style specially created for the logo. The vibrant colors in the range of reds, oranges and greens used in the logo give a high visual impact and respond to the passion and energy of the Food first audience. The overall design philosophy implies direction and movement, which symbolizes the zeal of the young audience.

At Food first, the focus is on food. Packaging reflects this, and visually focuses food at its appealing best, to sync with programming into a delightful overall experience for viewers. In response to the kind of food we consume at various parts of the day, the look and mood of Food First’s packaging uniquely changes across the day - mornings are sunny yellows with fresh fruits which then transforms to capture the pungency and heat of the Indian afternoon, building in a visual crescendo to match the passion that epitomizes the night.

Tags e4m

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Dhoni will build awareness about digital payments through a campaign that will aim to educate consumers about the convenience and safety of debit cards

Adidas and Hima Das will work together to inspire young athletes to create positive change through the power of sport

The SVOD Bengali OTT player will soon enter UAE and Bangladesh and introduce a new monetisation channel for India