Top Story

Home >> Industry-Briefing >> Article

TOI with Cadbury unveils 'Tayyari Jeet ki'

Font Size   16
TOI with Cadbury unveils 'Tayyari Jeet ki'

Cadbury India Limited in Association with The Times of India has unveiled an innovative campaign for its leading malt based food brand - Bournvita. ‘Tayyari Jeet ki’ is the core theme for this campaign. Preparation is very important for achieving major goals in life. Preparing early gives a head start and this message forms the crux of this campaign.

A teaser campaign was unveiled recently in The Times of India which will run for next three weeks. Three celebrities have been roped in, namely, Abhinav Bindra, Leander Pace and Sunidhi Chauhan. This campaign will also be rolled out on radio with RJs sharing some of their real life experience with their audience.

Commenting on the new campaign, Narayan Sundararaman, Director - Powdered Beverages, Candy & Gum, Cadbury India Ltd. said, “Cadbury Bournvita, is amongst the most loved and trusted brands in the country. It has Natural & Scientific nutrients that multiply the power of milk & provides children with ‘Tan Aur Man Ki Shakti’, thereby preparing them for achievement. We strongly believe that preparation is critical for achievement and that Bournvita is an integral part of this preparation process. This is captured in the campaign tag line ‘Tayyari Jeet Ki.”

50 lucky winners will get a chance for a special rendezvous with celebrity achievers at the elite Bournvita ‘Tayyari Jeet Ki’ Camp, and learn how to prepare for even bigger successes in life.

With the start of the new decade Cadbury Bournvita aims to imbibe in the mind of every child to be prepared for every challenge at all times. Bournvita celebrates this spirit in its latest campaign ‘Tayyari Jeet Ki’.

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Guest Column: The CEO of Worldwide Media takes us through the notable trends and exciting developments in the media & entertainment space

Aaj Tak announces a thought provoking brand campaign where the launch platform includes first ever News Roadblock on Aaj Tak Prime Time