Top Story

Home >> Industry-Briefing >> Article

Times Now and Zoom launch in the US

24-February-2011
Font Size   16
Times Now and Zoom launch in the US

English news channel Times Now and Zoom are now available in the United States of America. The launch of the channels from Times Television Network will allow the South Asian community in US access to the live news and analysis from India with Times Now and the latest Bollywood gossip, news, music, and movies with Zoom.

Commenting on the launch, Vineet Jain, Chairman, Times Television Network said, “Our endeavour, as Times Television Network, is to build our brands internationally and bring India closer to the world. The launch of our channels Times Now and Zoom on the biggest platform for the Indian diaspora- the Dish Network, will allow South Asian community residing in the US to be informed on the latest Indian news and current affairs besides being entertained with all that’s happening in Bollywood”.

Adressing the press conference organised on the occasion, Sunil Lulla, Managing Director and CEO of Times Television Network, highlighted the tremendous equity enjoyed by Times Now and Zoom in India, their leadership positions and the continued efforts of Times Television Network to reach out to audiences across the world. He was excited that now more Indians and India-focused audiences in the US would be able enjoy the unique content that these channels provide to their viewers.

Times Now and Zoom will be available in the US on the leading DTH platform, Dish Network. They are available on Dish’s Hindi mega pack with EPG numbers for Times Now Channel 652 and for Zoom 649. In addition, Times Now is also available on the Dish’s news pack. Both channels will also be available on the Dish IPTV platform. The Dish Hindi mega pack is priced at $49.99 per month and includes 19 other channels.

The network roped in film stars Anil Kapoor and Vidya Balan for the launch event on 10th February held at the Marriott Marquise, Times Square, New York. The event was attended by the Consul Generals of India and Bangladesh, the senator from New York, the city commissioner of New York, the speaker of the New Jersey General Assembly and many corporates, media and the press.
 

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Vaishali Verma of Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, spoke about her transition to CEO, and her vision for the agency

Flipkart entered the same category after a brief hiatus in the fifth spot

Sunil Lulla, Group CEO, Balaji Telefilms Ltd. spoke about the transition of branded content, the key performance indicators for a content marketing campaign and more

A look at Prime Minister Narendra Modi’s journey from common man to being India's most powerful man