Top Story

Home >> Industry-Briefing >> Article

Thor: Ragnarok associates with Amazon, Myntra, Pantaloons, Oppo to capture Marvel mania

06-November-2017
Font Size   16
Thor: Ragnarok associates with Amazon, Myntra, Pantaloons, Oppo to capture Marvel mania

Marvel’s Thor: Ragnarok; it brings back one of its mightiest Super Hero Thor on the big screen. In the latest title, Thor reunites with his fellow Avenger— the Incredible Hulk; the two go on a fun-filled adventurous journey to save Asgard, promising the film to be a never-forget spectacle.

 To extend the excitement and anticipation around Thor: Ragnarok beyond the screens and spread Super Hero thrill into the daily lives of fans, Disney India’s Consumer Products business has brought on board a diverse range of brands to create exciting products across categories - apparel, accessories, consumer electronics, toys, stationery and many more. Given the large and loyal fan following of Marvel’s Super Heroes in the country, the team has got as many as 28 brands on board. Some of the brands aboard are – OPPO, Myntra, Amazon, Pantaloons, Toys “R” Us, Lego, Funskool, Hasbro, Scholastic, Zoop Watches, ITC, Macmerise, Stuffcool and many more.  

 The brand has initiated innovative ideas to capture the Marvel mania. Below are the details on few of them:

Myntra created an exclusive line of Thor: Ragnarok inspired apparel collection with a wide range of exciting T-shirt styles. And for a week, till the release of the highly-anticipated Marvel movie, the online brand activated a special packaging for every Myntra order. Any product purchased during this period will be sent out in Thor: Ragnagrok branded packs

Amazon curated a Thor: Ragnarok store with over 1000 SKUs across 8-10 product categories, toys and men’s apparel leading the categories, and put together the biggest Marvel product collection for Super Hero fans. Furthermore, the e-commerce partner initiated a 3-week long promotion plan and celebrated ‘THORSday’ by activating exclusive deals on November 2nd, a day before the movie’s release

Pantaloons: Kids love the Marvel Super Heroes and are eager to sport Thor: Ragnarok merchandise. Pantaloons is one of the country’s largest destination for Kidswear with over 1000 styles under INR 499. Our brand -- Toon Collections will leave kids and families spoilt for choices with the new Thor: Ragnarok range. Thor: Ragnarok merchandise is available across all 247 Pantaloons Stores for Boys of all age-groups, Toddlers (2-6 years) and Juniors (7-14 years). Complete with movie imagery, merchandise and a selfie booth, the stores Thor: Ragnarok zone  has generated a lot of enthusiasm in the young audience.

OPPO: In a unique collaboration, OPPO a brand that’s dedicated to producing superior camera phones, has yet again tied-up with Marvel India for the launch of its new product, OPPO A7.  The promotions include:

TV promotion across India with approximately 200+ spots across 11 days. With fixed spots on Bigg Boss Original episodes with 8 spots a day till Nov 2nd (approx 80 spots for 10 days). Broader TV plan includes Colors SD/HD, HBO SD/HD, South regionals like Star Vijay, Maa TV, Asia Net, ETV Telugu. Most of the channels are on full prime time with premium spotting ( 1st & 2nd spot in breaks)  The plan also includes massive digital spends  

Sanjeet Mehta, Executive Director – Consumer Products, Disney India said, “The popularity and fan-following of Marvel’s Super Heroes has grown exponentially in the country with every movie. Today, it’s not just a favourite among consumers, but also sought after by a variety of brands. And it’s through our longstanding and deep-rooted associations with our partners, we have once again created an exciting line of products across categories inspired by Thor: Ragnarok. There’s a lot of excitement and anticipation surrounding the latest Marvel title and we hope kids as well as adults can take back a little bit of this adventure through our products,” Gaurav Chakravarty, Head Marketing & Loyalty, Pantaloons, Aditya Birla Fashion & Retail Ltd said, “At Pantaloons, we believe there is a Super Hero in every child. Our collections and initiatives reflect this philosophy.” He further comments “We have created an exciting range of apparel for kids inspired by the Marvel Super Hero film Thor: Ragnarok. The merchandise has received an overwhelming response and we are delighted to see the excitement in the little champs.”

 Manohar Kamath, Head Myntra Fashion Brands said, “We are delighted to launch the Thor: Ragnarok collection by Kook N Keech, one of our leading private brands. Kook N Keech is rapidly growing in character-based licensed merchandise with collections spanning across multiple licenses including the extended Marvel Universe. The Thor: Ragnarok Collection brings to fans an exciting clothing range which vividly captures the essence of the incredible world built by Marvel through the rich portrayal of its characters.”

 Will Yang, brand director, OPPO added, “We, at OPPO, believe in setting trends and are sure that the association of our product, OPPO A7 with Thor: Ragnarok would be another trendsetter. Associating with big properties like Marvel and Disney brings our team immense pleasure and we hope that this collaboration helps us reach out to a greater sphere of young audience”.

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

right
left
ADVERTISING INDUSTRY GATHERS TO HEAR RAJAN ANANDAN AT AAAI SUBHAS GHOSAL MEMORIAL LECTURE BW BUSINESSWORLD MARKETING WHITEBOOK SEES KEY MARKETING LEADERS AT LAUNCH IN BENGALURU MINDSHARE BAGS TOP HONOURS @INDIAN CONTENT MARKETING AWARDS 2018 REALTY+ ORGANISES ITS 10TH CONCLAVE & EXCELLENCE AWARDS WPP CELEBRATES WINNERS OF BRANDZ 75 MOST VALUABLE INDIAN BRANDS IN MUMBAI MATHRUBHUMI LAUNCHES NEW VENTURE WITH MATHRUBHUMI MEDIA SCHOOL MULLEN LOWE LINTAS GROUP, OGILVY DOMINATE IAA AWARDS FOR CREATIVE EXCELLENCE THE AD CLUB RECOGNIZES INDUSTRY-LEADING BRANDS AT MARQUEES 2018 IN MUMBAI VIACOM18 SHOWCASES ITS NEW MULTI-LINGUAL WEBSERIES, THE VOOT ORIGINALS @MUMBAI EXPERTS PICK THE BEST OF CONTENT MARKETING AT JURY MEET FOR ICMA 2018 RAJDEEP SARDESAI LAUNCHES NEW BOOK ‘TRACKING INDIA IN THE MODI ERA’ AT DELHI CHLOROPHYLL ENTERS ITS 20TH YEAR CELEBRATING WITH FRIENDS AND ASSOCIATES INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018 KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG

The appointment is in keeping with developing business needs and investment in talent development

Bindra joins Uber from Seabed 2030 where, as its founding Project Director, he led a first-of-its-kind global movement in collaboration with Japan’s Nippon Foundation, international sea floor mapping...

Mohan will be responsible for Facebook's India strategy and for driving the company's continued investment in India