Home >> Industry-Briefing >> Article

TCS is technology partner to pro-cycling team Garmin-Cervélo

25-February-2011
Font Size   16
TCS is technology partner to pro-cycling team Garmin-Cervélo

Tata Consultancy Services has been appointed the official technology partner to Team Garmin-Cervélo. The team is a top ranked professional cycling team with riders from Europe, North America and Australia, and includes several world champions and national champions.

TCS will put in place an expert team to work with Team Garmin-Cervélo and determine how technology can be better leveraged to enhance the performance of the team, working hand-in-hand with the team’s internal Sport Science group. “We are always looking for partners who share our commitment to using the best innovations in technology to ethically enhance performance. Hence, we are very excited to have Tata Consultancy Services as our official consulting and IT technology partner,” said Jonathan Vaughters, CEO of Slipstream Sports.

In the season 2010, TCS had previously served as the technology partner to the Cervélo Test Team (CTT). This announcement marks a continued focus by the company in its global sports marketing campaign to promote wellness through sports. TCS’ significant portfolio of sports partnerships includes tie-ups with the Ferrari Formula 1 racing team and several marathons in major cities worldwide, including Boston, Chicago, Mumbai and New York.

“We are continuing to partner with leading sports brands worldwide to strengthen our brand presence in major regions such as the US, Europe and key emerging markets. Towards this, we are particularly pleased to partner with teams like Garmin-Cervélo that share the common goal of driving wellness and healthier communities – a key concept that we are committed to promoting with our clients, employees and the larger community we operate in, ” said John Lenzen, Vice President and Global Head of Marketing for TCS.
 

Tags Tata Consultancy Services

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Radio Mirchi maintained its top spot while Fever FM replaced Big FM at the second spot in Kolkata

Singh explains why marketers should focus more on maintaining the core essence of a brand and not just innovations

Venkat brings with him over 20 years of extensive experience of working in media, creative, cultural and knowledge industries on several international projects in over 30 countries.