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TCS is technology partner to pro-cycling team Garmin-Cervélo

25-February-2011
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TCS is technology partner to pro-cycling team Garmin-Cervélo

Tata Consultancy Services has been appointed the official technology partner to Team Garmin-Cervélo. The team is a top ranked professional cycling team with riders from Europe, North America and Australia, and includes several world champions and national champions.

TCS will put in place an expert team to work with Team Garmin-Cervélo and determine how technology can be better leveraged to enhance the performance of the team, working hand-in-hand with the team’s internal Sport Science group. “We are always looking for partners who share our commitment to using the best innovations in technology to ethically enhance performance. Hence, we are very excited to have Tata Consultancy Services as our official consulting and IT technology partner,” said Jonathan Vaughters, CEO of Slipstream Sports.

In the season 2010, TCS had previously served as the technology partner to the Cervélo Test Team (CTT). This announcement marks a continued focus by the company in its global sports marketing campaign to promote wellness through sports. TCS’ significant portfolio of sports partnerships includes tie-ups with the Ferrari Formula 1 racing team and several marathons in major cities worldwide, including Boston, Chicago, Mumbai and New York.

“We are continuing to partner with leading sports brands worldwide to strengthen our brand presence in major regions such as the US, Europe and key emerging markets. Towards this, we are particularly pleased to partner with teams like Garmin-Cervélo that share the common goal of driving wellness and healthier communities – a key concept that we are committed to promoting with our clients, employees and the larger community we operate in, ” said John Lenzen, Vice President and Global Head of Marketing for TCS.
 

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