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STAR Channels reaches out to a wider geography

24-February-2011
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STAR Channels reaches out to a wider geography

STAR, Asia’s media and entertainment company, recently announced a distribution deal with Nigeria based Pay TV operator HiTV to launch STAR Gold, one of India’s leading Bollywood Movie channels in Nigeria. The launch which took place on Jan. 10th, 2011 marks STAR’s entry into Nigeria.
 
“In our constant endeavor to deliver and distribute our top quality content across the STAR channels, we’re proud to bring India’s favorite movie channel to HiTV subscribers through this distribution deal,” said Sumantra Dutta, STAR’s Country Head - Middle East, Africa & Pakistan. “I’m confident that STAR Gold will excite viewers in the region with India’s biggest Blockbuster Movies and Super Hit Premieres. Looking ahead, we look forward to working more closely with HiTV to bring subscribers even more TV choice from our highly rated bouquet of South Asian channels.”

Head of Content at HiTV, Miss Morayo Aka-Bashorun is quoted as saying, “Our mission is to offer the best channels on our platform. We are very happy to welcome STAR GOLD on HiTV and build a relationship with STAR, the leading broadcaster of Indian TV content, worldwide. One more time, we respect our mission: offer the best to our subscribers.”

STAR Gold showcases latest blockbusters and has a huge library of some of the biggest movies in Bollywood. Movies like Anjaana Anjaani, I Hate Love Storys, Paa, Rajneethi, De Dana Dan, Wanted, Housefull, Veer, Atithi Tum Kab Jaoge, Tere Bin Laden, Action Replayy etc…are some of the premieres on STAR Gold.

The robust STAR Gold library also has a healthy collection of comedy and action titles. Twenty 20, Comedy Honors and Sabsey Favourite Kaun are some of the tent pole properties on STAR Gold. STAR Gold will be available to viewers on premium bouquet priced at USD 23 per month.
 

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