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Sony SAB launches prime-time weekend programming with two new shows

20-July-2018
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Sony SAB launches prime-time weekend programming with two new shows

Moving beyond conventional storytelling and show formats, Sony SAB has announced the launch of its weekend programming starting July 21, 2018 with two new shows.

‘India Ke Mast Kalandar’, an inspiring non-fiction show will showcase ‘atrangi’ (bizarre) performers from across India, and ‘Namune’, a heart-warming fiction show that will not only bring a smile on the viewers’ faces but will also help them relive memories of iconic writer PL Deshpande (Pu.La), along with his much-loved characters.

In line with Sony SAB’s brand philosophy of ‘Haste Raho India’, the channel is extending its original programming line-up with exciting weekend properties. Promising to leave no stone unturned in entertaining its viewers, the broadcaster claims that the weekend programmes will raise the happiness quotient of the channel.

‘India Ke Mast Kalandar’, judged by choreographer Geeta Kapur and singer Mika Singh, will have contestants from the length and breadth of the country coming together on a common platform not only to reveal their unique talents but to also showcase stories of hardships faced by them and the strength to stand against all odds, unperturbed. This weekend show will be hosted by Sumeet Raghavan and Rajiv Thakur.

Produced by Nitin Vaidya of Dashami Creations and helmed by producers Swapna Waghmare Joshi and Manish Raisinghani, ‘Namune’ is all about rousing viewers to find happiness in little things around them.

PL Deshpande is a revered humorist and recognized as ‘Maharashtra’s beloved person’. People relate to ‘Pu La’ and his characters, owing to the uniqueness of his humor inspired from day-to- day lives. With ‘Namune’, Sony SAB will bring alive that unique humor every Saturday and Sunday at 9pm from 21 July 2018.

Talking about the show, Neeraj Vyas, Business Head – SAB, PAL, Hindi Movies and Music, said,
“We began 2018 with a vision of creating entertaining shows, making India happy. With ‘Namune’ and ‘India Ke Mast Kalandar’, we are not just launching our weekend programming in a big way, but keeping our promise of offering shows across formats that are all about increasing the happiness quotient of the viewers,”

“These shows are sure to be strong contenders among weekend shows in their respective genres. Our partner producers Vipul D. Shah and Nitin Vaidya have a stellar vision for these shows and we can’t wait to excite the viewers,” Vyas added.

Nayak currently heads operations under the Dentsu Aegis Network (DAN) umbrella for Posterscope (OOH), Brandscope (OOH), Ambient OOH, Hyperspace (Retail), InDeed (CSR Advisory) and C-LAB (Celebrity & Sports Management)

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