Top Story

Home >> Industry-Briefing >> Article

SHARP partners with Saints Art for strategic PR

10-October-2017
Font Size   16
SHARP partners with Saints Art for strategic PR

SHARP Business System, an Indian player in innovative air purification devices, has associated with Saints Art for strategic PR. As part of the mandate, Saints Art will be providing strategic communications services to reinforce the brand’s position as an Ingenious Air Purification solution provider in the country.

Founded in the year 1912, as a private company in Tokyo by Tokuji Hayakawa, SHARP is dedicated to improving the quality of life through the use of cutting-edge technology with a commitment to innovation, quality, value and design. Being the market leader in the air purifier segment in India, SHARP empowers consumers against alarming air pollution levels in metropolitans and smaller cities with its state-of-the-art air purification devices.

Commenting on the appointment, Kishalay Ray, President, Consumer Electronics Division, Sharp Business Systems India said, “As we embark on a new phase in the air purifier segment, we want to ensure we have the best insights, expertise and a talent pool who can effectively communicate our vision using the right platform. We are happy to join hands with Saint Art who is known for their unique ideas, exceptional skills, intense consumer mapping and brand messaging.”

According to Puneet Sharma, Vice President, Saints Art, “This is a fantastic opportunity for the team to showcase its strategic brilliance, integrated media capabilities and ground-breaking ideas. We are focused at securing an unmatched position for the brand, fuel expansion plans with the help of a team that knows the market, industry and the Indian consumer mind space,” he said.

Saints Art’s integrated communications services portfolio include strategic solutions, media relations and creative services for companies across multiple sectors like IT/Telecom, Consumer Technology, Consumer Durables, BFSI, Hospitality, FMCG, Healthcare, Automobile, Real estate, Manufacturing, e-commerce, Lifestyle and more.

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Vaishali Verma of Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, spoke about her transition to CEO, and her vision for the agency

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

The redesign process took nine months to conclude and was aided by brand consultancy Wolff Olins together with type foundry MCKL

A weekly roundup of all big stories that made headlines during the week