ï»ż

Top Story

Home >> Industry-Briefing >> Article

Santoor signs on Anil Kumble

01-March-2011
Font Size   16
Santoor signs on Anil Kumble

Santoor, the third largest soap brand in India has roped in legendary leg spinner Anil Kumble to star in their latest TV commercial. Kumble follows the likes of Saif Ali Khan and Madhavan who have successfully ensured Santoor strikes the right chord with its core audience of middle-class women.

With the onset of the cricket World Cup followed by IPL 4, Kumble is the perfect choice to connect with the increasing number of women who keenly watch the cricket match ball by ball on TV. A fact reinforced by a 25% increase in viewership amongst women from IPL 2nd edition to IPL 3rd edition.

The 25 year old beauty soap brand has over the years evolved the tradition of celebrating the success of women in various fields. This commercial with Anil Kumble has captured the spirit of the Santoor woman as she beats a few boys in a game of cricket that impresses the cricketer. The commercial resonates with the confident woman of today.

According to Mr. Anil Chugh V.P. WIPRO Consumer Care Bangalore, "Santoor has been growing rapidly and one of the reasons for this is the consistency in communicating our core proposition while keeping the message contemporary over the years. The challenge this time was to leverage the growing trend of women enjoying cricket while simultaneously delivering the brand promise in an entertaining manner.”

On Anil Kumble being chosen as the brand ambassador, Anil Chugh went on to elaborate, “Anil Kumble fits with our brand personality and was best suited for the role in the script of a highly respected cricketer and mentor for young aspirants."
Anil Kumble commented, “I am happy to be associated with an established brand like Santoor which has consistently delivered the goodness of trusted natural ingredients over 20 years. Also, I found the script interesting which captured the growing popularity of cricket amongst women.”
 

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

right
left
MINDSHARE BAGS TOP HONOURS @INDIAN CONTENT MARKETING AWARDS 2018 REALTY+ ORGANISES ITS 10TH CONCLAVE & EXCELLENCE AWARDS WPP CELEBRATES WINNERS OF BRANDZ 75 MOST VALUABLE INDIAN BRANDS IN MUMBAI MATHRUBHUMI LAUNCHES NEW VENTURE WITH MATHRUBHUMI MEDIA SCHOOL MULLEN LOWE LINTAS GROUP, OGILVY DOMINATE IAA AWARDS FOR CREATIVE EXCELLENCE THE AD CLUB RECOGNIZES INDUSTRY-LEADING BRANDS AT MARQUEES 2018 IN MUMBAI VIACOM18 SHOWCASES ITS NEW MULTI-LINGUAL WEBSERIES, THE VOOT ORIGINALS @MUMBAI EXPERTS PICK THE BEST OF CONTENT MARKETING AT JURY MEET FOR ICMA 2018 RAJDEEP SARDESAI LAUNCHES NEW BOOK ‘TRACKING INDIA IN THE MODI ERA’ AT DELHI CHLOROPHYLL ENTERS ITS 20TH YEAR CELEBRATING WITH FRIENDS AND ASSOCIATES INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018 KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG AAAI HONOURS VETERAN ADMAN RAM SEHGAL WITH THE 2018 LIFETIME ACHIEVEMENT AWAR PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES

Prakash joined PepsiCo in 1998 in India, and since then has held various positions across marketing and franchise functions in the company both in India and abroad

Divya will leverage her eclectic and rich experience across OTT and broadcast media, to build brand ALTBalaji

Your weekly news roundup, a summary of some of the stories to keep an eye on