Home >> Industry-Briefing >> Article

Rj-giri in Varanasi comes to a grand end

01-February-2011
Font Size   16
Rj-giri in Varanasi comes to a grand end

Amongst the cheering audience and amidst much glitz and glamor, Varanasi found its winner of RJ-Giri in Sana Aftab on 28th January in a grand evening at the HHI.

The contest that commenced on January 5, saw over 4000 entries pouring into the station,out of which 10 of the smartest and wittiest candidates were shortlisted. With her dedication and a great voice, Sana captured the audience, judges and eventually the title.

Speaking on the RJ Hunt, Kanwar Sameer, National Programming Head, Radio Mantra, said, “RJ-Giri is not only a platform for young and restless but also a medium for us to develop a connect with audience in our cities. The contest was designed in a way that not only it became challenging with each passing round but also kept the excitement and fun factor alive to invite maximum participation. We believe in positively impacting the lives of our listeners and in return it helps us in sustaining our brand image.”

The evening that was hosted by Mantra RJ's Priyamvada and Garima, saw aspiring RJ’s competing against each other in some interesting and challenging rounds that tested their wit, humor and ability to handle various situations under pressure. Virendra Kumar, Director, Dainik Jagran, was present as the chief guest for the occasion.

Unable to hide her excitement Sana said, “A show like ‘RJ Giri’ gives a platform to people like us to achieve our dreams. I was just a student in Varanasi four months back, who always dreamt of becoming a Radio Jockey. My life has changed now and I am looking forward to learn a lot and grow in Mantra.” Sana will now have the opportunity to hone her skills under a team of experts from Mantra, and will be mentored under senior RJ’s to co host shows with them.

Sana has not only got a chance to work with Radio Mantra but has also won a cash prize of Rupees twenty five thousand and a bag full of fabulous gifts. The other finalists too took home trophies, mobile phones and loads of exciting prizes!

“Response for the Varanasi leg of RJ Hunt has been tremendous. A total of 4000 plus entries from across the city is truly a huge number. Not only have we found a great talent in Sana but it was also a great pleasure interacting with the listeners live. Such a huge acceptance from the people of Varanasi city reflects that as a brand we stand strongly for empowering our listeners and as a result all our activities are geared towards achieving the same,” concluded Subhashis Roy, National Sales Head, Radio Mantra.
 

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

He spent 13 years at HT; his previous stints include Whirlpool, Procter & Gamble and Godrej

The case study explains in detail the people strategy executed at GroupM to ensure its talent is digitally charged and is data-centric.

As Zee Telugu completes 13 years, Anuradha Gudur tells us about the channel’s journey