Home >> Industry-Briefing >> Article

Real Madrid-FC Barcelona all set to clash this December

20-December-2017
Font Size   16
Real Madrid-FC Barcelona all set to clash this December

The first meeting between Real Madrid and FC Barcelona of the 2017/18 LaLiga Santander season is set to take place on December 23, at 13:00 CET, which provides for great family viewing for Spanish fans and also allows fans all across Asia to watch El Clasico at prime time. The first Clasico of the campaign will once again break records that only a select few sporting events in the world can compete for. The fixture will be broadcast live in 182 countries, with potential viewing figures of 650 million, reinforcing its international magnitude. "With more than 2.5 billion viewers around the world last season, LaLiga clearly is a competition with a global following," said LaLiga president Javier Tebas. "Every weekend LaLiga provides hours of excitement and entertainment to fans. El Clasico always lives up to its name as one of the biggest and most-watched matchups in our competition."

Moreover, LaLiga is preparing events to bring El Clasico even closer to local fans in seven countries: China, India, Indonesia, Japan, Vietnam, South Korea and Kenya. Shanghai, Delhi, Jakarta, Tokyo, Ho Chi Minh City, Seoul and Nairobi are the chosen locations for the events, which will attract thousands of fans of Real Madrid, Barcelona and LaLiga in general, who will come together to soak up the greatest footballing spectacle on earth.

Each of the seven events on December 23 will be graced by a LaLiga ambassador. Eric Abidal, Gianluca Zambrotta, Gaizka Mendieta, Christian Karembeu, Luis Garcia, Fernando Morientes and Frederic Kanoute will represent LaLiga in Shanghai, Delhi, Jakarta, Ho Chi Minh, Tokyo, Seoul and Nairobi respectively. The ambassadors will speak to local media outlets, interact with supporters and participate in various specially prepared activities aimed at the international expansion of LaLiga and all its competing clubs.

The excitement of the most eagerly anticipated game of the season, #ElClasico, will last far longer than 90 minutes and will also be played out on LaLiga's digital platforms, where last season over 2 billion impressions and excellent engagement figures (some 30 million reactions, from likes to comments and shares) were generated. Throughout the week leading up to Real Madrid v Barcelona, LaLiga will shower all its fans with videos, photos and exclusive content linked to the fixture's illustrious history. The matchday proceedings will include live pre-match entertainment that will begin two hours prior to kick-off, as well as all the reaction from the key figures in the game and live coverage of both coaches' press conferences. Everything is in place to create a unique experience that will allow LaLiga fans to savour #ElClasico in the best way possible through social media.

Tags FC Barcelona Real Madrid

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

He spent 13 years at HT; his previous stints include Whirlpool, Procter & Gamble and Godrej

The case study explains in detail the people strategy executed at GroupM to ensure its talent is digitally charged and is data-centric.

As Zee Telugu completes 13 years, Anuradha Gudur tells us about the channel’s journey