Textile and Apparel major Raymond has consolidated its media planning and buying with the R K Swamy Media Group, following a review of media agencies. The assignment includes the following brands and businesses - Raymond, Park Avenue, Parx, Colour Plus, J K Helene Curtis and J K Ansell. R K SWAMY BBDO has been the creative and media agency of brand Raymond for the past decade.
Commenting on the appointment, Sagar Joshi, Director, Media and Corporate Communications, Raymond Ltd. said: “R K SWAMY Media Group has a deep understanding of our business and brands, having worked on the Raymond Textiles and Raymond Premium Apparel brands. We are happy to expand our partnership with them and look forward to their increased involvement and contribution to all our businesses.” Raymond was till now working with Starcom and Dentsu Media for some of their businesses.
In a prepared statement, Chintamani Rao, President, R K Swamy Media Group, said, “We are deeply gratified that Raymond Ltd have chosen to place their faith in us. We have had a long and rewarding relationship with Raymond and are delighted to be working on all their brands now. We look forward to doing great work on them.”
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