Top Story

Home >> Industry-Briefing >> Article

Raj TV revamps its Prime Time with the launch of five new shows

28-May-2018
Font Size   16
Raj TV revamps its Prime Time with the launch of five new shows

Tamil general entertainment channel, Raj TV has implemented a major revamps with new and refreshing content offering with a launch of an array of new shows in its prime time band, starting today. As part of its strategy to refresh its programming line-up, the channel has launched five new shows.
The list comprises five different genres of fiction shows that will be aired between 7 PM to 9:30 PM. It starts with ‘Kadal Kadanthu Udhyogam’ is to be aired at 7.00 PM, following which ‘Gangadharanai Kanoam’ will be telecast at 7.30 PM, ‘Kannamma’ and ‘Hello Shyamala’ will be aired at 8.01 PM and 8.30 PM respectively and ‘Nalam Nalam Ariya Aaval’ will be telecast at 9.00 PM.

Kadal Kadanthu Udhyogam: The story revolves around an extended family comprising an aged couple who wants their USA settled son's family to get back to India and live with him and his daughter's family. 


Gangadharanai Kanoam: Kasthuri, a young widow raises her child Aswini as a well educated girl, by overcoming many financial struggles, Gangadharan who is also a widower enters as a tenant in Kasthuri's house, along with his daughter Kavitha. As days pass by the attitude of both the daughters change as they get greedy about money.

Kannamma: The protagonist is a beautiful and intelligent girl is a school dropout due to her poor situation. Kannamma is made to work in a fashion garment store where she shines and earns everyone's appreciation. Kannamma gets caught in a delicate situation and in a very crucial and unexpected circumstance in the life of Karthik her boss, she marries him to save his respect and the prestige of his family. However Karthik acts reluctant about this marriage and disrespects his wife. The struggles Kannnamma faces to convince his husband forms the rest of the story.

Hello Shyamala: The story revolves around a family with four daughters, out of which the first daughter gets married and expecting her first child. The real drama begins when her mother realizes she is pregnant too. This situation disturbs the rhythm of the family and the way the other members of the family handle the situation takes the story forward.

Nalam Nalam Ariya Aaval: Childhood friends Paari and Sandhya are very close even after getting married and having their own families. In a turn of events, Paari happens to witness a murder and in an attempt to rescue her Sandhya gets trapped by the murderers and is used as a bait to trace Paari. How the childhood friends free themselves from this form the rest of the story

The channel will also be launching two more shows with rich production values shortly. Both will be based on period and fantasy genres and the launch will coincide with the 25th year celebration of the Channel.
Raj TV has also charted a 360 degree marketing plan to maximise the reach of new shows among the Tamil audience.

Tags Raj TV

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

right
left
ADVERTISING INDUSTRY GATHERS TO HEAR RAJAN ANANDAN AT AAAI SUBHAS GHOSAL MEMORIAL LECTURE BW BUSINESSWORLD MARKETING WHITEBOOK SEES KEY MARKETING LEADERS AT LAUNCH IN BENGALURU MINDSHARE BAGS TOP HONOURS @INDIAN CONTENT MARKETING AWARDS 2018 REALTY+ ORGANISES ITS 10TH CONCLAVE & EXCELLENCE AWARDS WPP CELEBRATES WINNERS OF BRANDZ 75 MOST VALUABLE INDIAN BRANDS IN MUMBAI MATHRUBHUMI LAUNCHES NEW VENTURE WITH MATHRUBHUMI MEDIA SCHOOL MULLEN LOWE LINTAS GROUP, OGILVY DOMINATE IAA AWARDS FOR CREATIVE EXCELLENCE THE AD CLUB RECOGNIZES INDUSTRY-LEADING BRANDS AT MARQUEES 2018 IN MUMBAI VIACOM18 SHOWCASES ITS NEW MULTI-LINGUAL WEBSERIES, THE VOOT ORIGINALS @MUMBAI EXPERTS PICK THE BEST OF CONTENT MARKETING AT JURY MEET FOR ICMA 2018 RAJDEEP SARDESAI LAUNCHES NEW BOOK ‘TRACKING INDIA IN THE MODI ERA’ AT DELHI CHLOROPHYLL ENTERS ITS 20TH YEAR CELEBRATING WITH FRIENDS AND ASSOCIATES INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018 KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG

The appointment is in keeping with developing business needs and investment in talent development

Bindra joins Uber from Seabed 2030 where, as its founding Project Director, he led a first-of-its-kind global movement in collaboration with Japan’s Nippon Foundation, international sea floor mapping...

Mohan will be responsible for Facebook's India strategy and for driving the company's continued investment in India