Raj TV revamps its Prime Time with the launch of five new shows
Tamil general entertainment channel, Raj TV has implemented a major revamps with new and refreshing content offering with a launch of an array of new shows in its prime time band, starting today. As part of its strategy to refresh its programming line-up, the channel has launched five new shows.
The list comprises five different genres of fiction shows that will be aired between 7 PM to 9:30 PM. It starts with â€˜Kadal Kadanthu Udhyogamâ€™ is to be aired at 7.00 PM, following which â€˜Gangadharanai Kanoamâ€™ will be telecast at 7.30 PM, â€˜Kannammaâ€™ and â€˜Hello Shyamalaâ€™ will be aired at 8.01 PM and 8.30 PM respectively and â€˜Nalam Nalam Ariya Aavalâ€™ will be telecast at 9.00 PM.
Kadal Kadanthu Udhyogam: The story revolves around an extended family comprising an aged couple who wants their USA settled son's family to get back to India and live with him and his daughter's family.
Gangadharanai Kanoam: Kasthuri, a young widow raises her child Aswini as a well educated girl, by overcoming many financial struggles, Gangadharan who is also a widower enters as a tenant in Kasthuri's house, along with his daughter Kavitha. As days pass by the attitude of both the daughters change as they get greedy about money.
Kannamma: The protagonist is a beautiful and intelligent girl is a school dropout due to her poor situation. Kannamma is made to work in a fashion garment store where she shines and earns everyone's appreciation. Kannamma gets caught in a delicate situation and in a very crucial and unexpected circumstance in the life of Karthik her boss, she marries him to save his respect and the prestige of his family. However Karthik acts reluctant about this marriage and disrespects his wife. The struggles Kannnamma faces to convince his husband forms the rest of the story.
Hello Shyamala: The story revolves around a family with four daughters, out of which the first daughter gets married and expecting her first child. The real drama begins when her mother realizes she is pregnant too. This situation disturbs the rhythm of the family and the way the other members of the family handle the situation takes the story forward.
Nalam Nalam Ariya Aaval: Childhood friends Paari and Sandhya are very close even after getting married and having their own families. In a turn of events, Paari happens to witness a murder and in an attempt to rescue her Sandhya gets trapped by the murderers and is used as a bait to trace Paari. How the childhood friends free themselves from this form the rest of the story
The channel will also be launching two more shows with rich production values shortly. Both will be based on period and fantasy genres and the launch will coincide with the 25th year celebration of the Channel.
Raj TV has also charted a 360 degree marketing plan to maximise the reach of new shows among the Tamil audience.
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