Top Story

Home >> Industry-Briefing >> Article

Radio Mango supports ISL team Kerala Blasters with this unique campaign

Font Size   16
Radio Mango supports ISL team Kerala Blasters with this unique campaign

It is an everyday testament to the place football has in the collective Kerala psyche and it was this emotion that Radio Mango decided to play upon as Kerala prepared to support Kerala Blasters & welcome the ISL season.

So can one actually play football within the confines of a moving bus? The answer is yes, you can, provided you are on the Radio Mango ‘Indian Footboard League’ bus that was flagged off in Kochi on November 18 and will ply the roads of Kerala till December 6th.

Tapping into the football frenzy of the season, in a state that has consistently witnessed record turnouts for ISL matches, Radio Mango brings to listeners a mini football field – inside a customised bus - where two players face off for three minutes. The winners get ISL passes and other gifts.
The Indian Footboard League road show vehicle – the first of its kind in Kerala - was flagged off in Kochi by Mr. Philip Mathew, Editor, Malayalam Manorama & football legend, I M VIjayan. This unique venture sees Radio Mango partner with Asset Homes, Vodafone, TVS Jupiter,  and in association with Home Soul Theyyampattil. The bus has seen enthusiastic response from listeners and football fans at every point it has passed.

Because ultimately it is not about the size of the field but the spirit of the game!

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Vaishali Verma of Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, spoke about her transition to CEO, and her vision for the agency

Flipkart entered the same category after a brief hiatus in the fifth spot

Sunil Lulla, Group CEO, Balaji Telefilms Ltd. spoke about the transition of branded content, the key performance indicators for a content marketing campaign and more

A look at Prime Minister Narendra Modi’s journey from common man to being India's most powerful man