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Radio Indigo powers UB City mall radio

23-May-2018
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Radio Indigo powers UB City mall radio

UB City, the luxury mall, and Radio Indigo, have announced their partnership with the launch of exclusive radio services (RAAS) at the mall. It is perhaps for the first time that a private radio station will be engaged to play curated music at UB City, one of Bangalore’s most premium shopping destinations.
RAAS or ‘Radio As A Service’ is a premium service offered by Radio Indigo to bring music and engaging content to music enthusiasts at premium locations across the country. The radio station had earlier launched radio services at airports in Chandigarh and Goa, entertaining travellers flying in and out of the airport. Further to the success of the airport radio, the radio station is now taking over premier shopping destinations, starting with UB City among many others.
With the objective of enhancing customers’ shopping experience, the mall radio will play music that is mood mapped to the time of the day. 

Speaking on the occasion, Satyanaryana Murthy, CEO of Radio Indigo, said, “Having launched Radio As A Service across airports in the country, we were keen to enhance shopper experiences too. Partnering with a premier shopping destination like UB City has brought us a step closer in this endeavour. We are excited to have UB City as the first shopping destination to avail of our services and are confident that shoppers will enjoy our handpicked international music.”
Uzma Irfan, Director Corporate Communications, Prestige Constructions, said “Being one of India’s first luxury and premier shopping destination, it was only apt for us to join hands with Radio Indigo, the best international music station in the country. We are committed to provide the best shopping experience and offering mall radio is an endeavour in that direction. We are happy to associate with Indigo in enhancing shoppers’ experience."

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Gunn comes to BBDO India via DDB Mudra and Colenso BBDO.