Top Story

Home >> Industry-Briefing >> Article

Radio City’s 'Vototsav' Inspires Citizens to Make Their Votes Count

23-November-2017
Font Size   16
Radio City’s 'Vototsav' Inspires Citizens to Make Their Votes Count

Radio City 91.1FM has announced an awareness campaign, ‘Vototsav’ to emphasize the importance of voting in the upcoming Gujarat elections. Launched in association with the District Election Office, Ahmedabad, the campaign will drive awareness in the voter community and emphasize the significance of citizen participation in elections. Radio City’s RJ Harshil is the radio brand ambassador for the activity and has been entrusted with the responsibility of engaging with the voters, encouraging them to exercise their voting rights. 

The campaign kick-started on 9th November, will incorporate multiple activities including videos, events and digital activation. The campaign launch, done in conjunction with the District Election Office and Gujarat University, was attended by over 1,000 enthusiastic participants and witnessed the release of the ‘Vototsav Anthem’ by Radio City . Radio City has already reached out to more than 45,000 citizens through multiple events and is expected to engage with even more through the course of the campaign. To ensure a 360-degree outreach, Radio City has also produced promotional videos to engage and urge people to vote. While most videos aim to educate the citizens about the importance of casting their votes, Radio City has also promoted the usage of VVPAT machines through one of the videos featuring RJ Harshil.

Radio City’s ‘Vototsav’ reminds the citizens of their duties as responsible citizens of India and urges them to vote and choose the best leaders for the state.

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Guest Column: The CEO of Worldwide Media takes us through the notable trends and exciting developments in the media & entertainment space

Aaj Tak announces a thought provoking brand campaign where the launch platform includes first ever News Roadblock on Aaj Tak Prime Time