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On Screen launches 24-hour shopping channel

25-January-2011
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On Screen launches 24-hour shopping channel

On Screen Broadcast and Entertainment. a leading brand in direct selling and a pioneer of teleshopping in India has launched On Screen Teleshopping, a 24 hour dedicated Shopping channel named On Screen Shopping.

On Screen Shopping, a free to air digital channel, has a round-the-clock schedule. The telecast will be on a 4+4 hours cycle. On Screen has 500 odd products and product categories, which will be sold through the newly launched channel.

The products will range On Screen Shopping is launched on DTH platform currently it is available on Big TV channel no 101 and will be soon available on all other DTH platforms after this Channel will be distributed in Cable Network across India which will take another 6 Months time. The channel expects to be present in one crore houses across India within the next two months.

The company is expecting approx.3 Cr. to 4 Cr. in their turnover with the launch of the channel. Worldwide, sky shopping generates 26 billion US dollars. But in India, the industry is yet to catch up.

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