Top Story

Home >> Industry-Briefing >> Article

Nickelodeon launches ‘Together For Good’ initiative for child safety

04-April-2018
Font Size   16
Nickelodeon launches ‘Together For Good’ initiative for child safety

Kids entertainment channel Nickelodeon has returned with its global pro-socio initiative ‘Together For Good’, which this year, will address the burning issue of child safety.

With increasing incidents related to cyber safety, bullying and physical harassment taking place among kids at a young age, creating awareness around personal safety is the need of the hour, the channel stated. With kids being at the centre of Nickelodeon’s universe, the channel has set out to curate a behavioural change initiative that inspires and empowers them to “say no to fear and yes to safety”.

The pioneering initiative encourages kids to identify potential risks and reach out to an adult without fear.

Leveraging the strength of the entire Nickelodeon franchise and the Nicktoons, this movement is brought to life with child-friendly yet impactful on-air video series, reaching out to over 40 million viewers with the message – ‘Say No to fear and yes to safety’.

Addressing the three most rampant issues of physical abuse, cyber safety and bullying, the videos create awareness and call for kids to seek parental/ adult intervention when faced with any threat.

Reaching out and sensitizing parents and gatekeepers, the initiative will also be brought alive online and on social media through a high decibel digital plan that includes interactive posts, pledge posts, downloadables, championed by Nicktoons. There will also be short videos by experts and child psychologists on safety tips.

Nickelodeon has partnered with leading NGO Arpan, which specializes in empowering individuals and families with prevention and intervention skills required to respond to issues pertaining to child safety.

Experts from Arpan will engage with kids in schools across the country through an interactive school contact programme. The school outreach will also include sessions that guide teachers and adults on how to manage issues of child safety.

Nickelodeon has also partnered with Municipal Corporation of Greater Mumbai-education department to extend the school outreach programme across various Mumbai schools.

Commenting on this initiative, Nina Elavia Jaipuria, Business Head, Kids Entertainment Cluster at Viacom18, said, “We at Nickelodeon keep the children at the core of all that we do and take our responsibility as a kids’ broadcaster very seriously. We believe that children are the change agents of society and every child has the right to grow up in a safe environment. Through the 'Together for Good' movement, Nickelodeon has set out to sensitize kids and parents on the rampant problem of child safety issues. We believe that this initiative will give the kids the confidence to speak out and “Say No To Fear And Yes To Safety”

Sharalene Moonjely, Director–Public Engagement, Arpan, said, “We are delighted to partner with Nickelodeon India for their initiative ‘Together for Good’. Arpan has observed that if children are empowered with age-appropriate knowledge and skills, they can participate in their own safety. Parents and caregivers, when empowered with knowledge, contribute to making an environment which is vigilant and protective for children. An initiative like this has the potential to provide key messages of personal safety to millions of children and parents with the support of Nickelodeon.”

To join the movement, log on to

https://www.facebook.com/nickindia

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

right
left
ADVERTISING INDUSTRY GATHERS TO HEAR RAJAN ANANDAN AT AAAI SUBHAS GHOSAL MEMORIAL LECTURE BW BUSINESSWORLD MARKETING WHITEBOOK SEES KEY MARKETING LEADERS AT LAUNCH IN BENGALURU MINDSHARE BAGS TOP HONOURS @INDIAN CONTENT MARKETING AWARDS 2018 REALTY+ ORGANISES ITS 10TH CONCLAVE & EXCELLENCE AWARDS WPP CELEBRATES WINNERS OF BRANDZ 75 MOST VALUABLE INDIAN BRANDS IN MUMBAI MATHRUBHUMI LAUNCHES NEW VENTURE WITH MATHRUBHUMI MEDIA SCHOOL MULLEN LOWE LINTAS GROUP, OGILVY DOMINATE IAA AWARDS FOR CREATIVE EXCELLENCE THE AD CLUB RECOGNIZES INDUSTRY-LEADING BRANDS AT MARQUEES 2018 IN MUMBAI VIACOM18 SHOWCASES ITS NEW MULTI-LINGUAL WEBSERIES, THE VOOT ORIGINALS @MUMBAI EXPERTS PICK THE BEST OF CONTENT MARKETING AT JURY MEET FOR ICMA 2018 RAJDEEP SARDESAI LAUNCHES NEW BOOK ‘TRACKING INDIA IN THE MODI ERA’ AT DELHI CHLOROPHYLL ENTERS ITS 20TH YEAR CELEBRATING WITH FRIENDS AND ASSOCIATES INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018 KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG

Joshi joined SPNI in June, 2015 as VP & Head - Marketing & Analytics, Digital Business.

Founded in 2000, Emark is recognised as a pre-eminent provider of Salesforce multi-cloud strategy and solutions in Europe

Gurmit Singh, Former VP & MD, Yahoo India shares his thoughts on content marketing campaigns