News Corporation has reached its first major sustainability milestone: they have become carbon neutral across all of the global operations and are the first company of their kind to do so.
They made a bold commitment in 2007 to embed the values of energy efficiency and environmental sustainability into all of their businesses – for the benefit of the communities.
But achieving net zero carbon emissions was never the only goal. Less than four years ago, they invited all of the employees, business partners and audiences to join them in this exciting initiative – and the response has been extraordinary. Today, they shared their successes across the Company, as well as the long-term commitment to environmental sustainability.
Together, despite some of the toughest markets the industry has ever seen, they have saved millions of dollars by improving the energy efficiency of the day-to-day operations. Their efficiency projects pay for themselves in less than two years, on average, and span from simple solutions like lighting retrofits and automatic PC shut-down to systemic changes like installing telepresence and videoconferencing technology to reduce the need for air travel. The Company’s global data center consolidation strategy alone will save approximately $20M per year and reduce data center emissions by almost 15% when completed later in 2011.
Their support of clean energy – through on-site projects, renewable energy certificates, and carbon credits – spans the globe, from Los Angeles to India. Their UK businesses now procure 100% of their electricity from renewable sources. Dow Jones is close to completing a 4.1MW solar power system on its campus in New Jersey, which will be the largest solar installation of its kind in the United States; at peak, it will provide 50% of the site’s electricity needs.
They have provided leadership in the industry, across the supply chain, and among the global business community. Fox Entertainment developed robust carbon footprinting standards and tools for film, television, sports, and event production, as well as a sustainable vendor guide. The standards they set helped lead to a new industry-wide consortium and the online, open-source Green Production Guide. The initiative has even prompted major suppliers, like paper manufacturer Norske Skog, to set their own ambitious environmental targets. They have collaborated with business partners who were already leading the way, including the DVD supply chain initiative with Wal-mart, which pioneered an eco-case that reduced emissions from raw materials alone by 13 per cent and has become the industry standard. Most recently, they became founding members of the UK-India Business Leaders Climate Group.
Most important, throughout this endeavor they have continued to do what they do best: engage the audiences around the world with the most compelling content. Twentieth Century Fox’s Ice Age franchise and the most successful film of all time, Avatar, prove that passionate environmental messages can be fodder for both blockbusters and real-world action, like the million trees planted in 2010 through the Avatar Home Tree initiative. National Geographic Channel offers scientifically rigorous programs, like Preserve Our Planet and Great Migrations, that are also visually stunning. The Times of London built on its long history of outstanding science coverage to launch Eureka, a monthly magazine supplement dedicated to science, innovation, and the environment. News Limited recently launched the public face of its award-winning employee-facing One Degree initiative. And The Wall Street Journal’s fourth annual ECO:nomics conference, the leading forum for conversations at the intersection of business and the environment, kicks off tomorrow.
News Corp.’s leadership in this area has been recognized by key independent parties, recently earning top marks in the Carbon Disclosure Project’s leadership indices and winning big in the Environmental Media Association’s 20th annual awards, with top honors going to Avatar and Bones.
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