Mudra North & East has appointed Gaurav Dudeja as Vice President, he re-joins from McCann Erickson, where he had worked as Business Director – Nescafe and Perfetti. The agency has also appointed three new Associate Creative Directors – Joy Sen Gupta, Varun Goswami, who join from BBDO, India, and Latheesh Lakshman, joining from Wieden+Kennedy, Delhi. They will be based out of the Delhi office.
Mudra India has five strategic business units – Mudra West, Mudra South and Mudra North & East, Water, a strategy & design specialist, and Maatra, a localisation & pre-media specialist.
Mudra India has been responsible for campaigns such as Only Vimal, I Love You Rasna, My Daddy Strongest, The Mint with the Hole, McDonalds Mein Hai Kuch Baat and Kar Lo Duniya Mutthi Mein, among others.
The agency’s client roster includes Godrej Group, Future Group, LIC, United Spirits, Dabur, Aditya Birla Nuvo, CavinKare, Union Bank of India, Bank of Baroda, Amrutanjan, HCC, Bennett Coleman & Co Ltd, Philips, Electrolux and Wrigley, among others.
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