Following a multi-agency pitch, Mudra West, a strategic business unit of Mudra India and Tribal DDB India (a SBU of DDB Mudra), have been awarded the creative and digital duties, respectively, for Emirates. The account will be handled out of the Mumbai offices for both Tribal DDB India and Mudra West.
Since Emirates is the official partner of the 2011 ICC Cricket World Cup, the agency will work closely with the brand team in order to develop a communication package around this mega event. The sponsorship entitles Emirates to tickets and hospitality during the matches, along with branding opportunities at the venue.
Speaking on the account win, Arijit Ray, President, Mudra West, said, “Emirates is one of the most prestigious global brands in the aviation space. It has built a formidable reputation as a world class airline over the last decade or so. We look forward to working closely with the brand team to build and consolidate the position that the brand has owned over the past few years. What is also significant is that it was a integrated pitch effort and Tribal DDB will work closely with the brand team on the digital strategy and creative.”
Max Hegerman, President, Tribal DDB India, said, “This effort was about as seamless as it gets. It was really about thoroughly developing an idea – and from Tribal DDB India’s perspective, bringing it alive in the digital space. We enjoyed partnering with Mudra, and are incredibly excited to be working side-by-side with them on an account as prestigious as Emirates. Especially since digital appears to be a very important part of their marketing mix.”
Emirates is widely acknowledged to be one of the most pioneering and innovative carriers in the industry, with state-of-the-art Boeing and Airbus fleet and leading edge in-flight entertainment systems. Emirates is one of the fastest growing airlines in the world and now flies to over 100 destinations in 65 countries, across six continents.
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