Mudra Max, a part of the Mudra Group, has appointed Sonia Lal as the Vice President for its Outdoor division- South India. Prior to this appointment; Lal was with the Bangalore based company Serve & Volley- Media Division as Business Head.
Announcing the appointment, Mandeep Malhotra, President, Mudra Max-OOH, said, “Sonia brings on board business experience and market understanding. She also carries the confidence of media owners which is essential for this business. Her passion and well understanding of business makes her a strong OOH person at Mudra Max.”
Commenting on her new appointment, Sonia said, “It’s an honor as well as a challenge to be part of the Mudra team. I keenly look forward to work with the Group and I am certain that as we move along, we will greatly strengthen our capabilities in outdoor solutions.”
Lal has over 12 years of professional experience. She comes with 7 year stint with IDBI Bank and 3 years with a mid-sized steel fabrication company. Some of the notable clients that Lal has worked with include Arvind Brands Retail business –Megamart & TVS Motors. She has also played a role during the launch of Tata Tea’s fruit & tea based health drink in South India.
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