Top Story

Home >> Industry-Briefing >> Article

Minds open at Prahlad Kakar’s Brand & Media Workshop 2011

26-February-2011
Font Size   16
Minds open at Prahlad Kakar’s Brand & Media Workshop 2011

Saturday saw the culmination of two power packed days in the world of brands and marketing as the second edition of Prahlad Kakar’s Brand & Media Workshop 2011 came to its climax amidst the country’s top marketing minds. Led by ad guru, Prahlad Kakar, the two day workshop, presented by Cambay Tiger, saw marketing and media experts such as Josy Paul, Mark Manuel, Shivnath Thukral and Paritosh Sharma amongst many others gather on one stage at Mumbai’s Sunville Banquets to share their experience and learnings as they left the audience inspired to think differently.

Day one began with Prahlad showcasing the best advertisements of the last decade and the innovative minds behind them as he emphasized the need to think and do things differently. “The world belongs to the ones who see 2 and 2 as 22 and not 4” was the line that struck a chord with the audience. Shivnath Thukral the erstwhile face of NDTV Profit, now on the other side of the table offered his precious words of advice on the importance of brand positioning as an imperative factor in a brand’s equity. The second half of the day was dedicated to the power of youth as RJ Malishka captivated the audience with her wit and chutzpah, as she took the audience through the making of her brand ‘Bajate raho’. The day ended with Social Media being the buzzword on everyone’s mind as Paritosh Sharma, the Founder of Until ROI and a next generation social and digital media entrepreneur presented the strong prospects of the new media revolution, shaping the world around us.

Prahlad took the stage on Day 2 to articulate the difference between PR and advertising and how the two must coexist to build a strong and effective campaign. Mark Manuel shared some fascinating inputs on the workings of India’s largest daily supplement as Aarti Notiyal from Bubble communication which had conceptualized the event, provided some quick and easy tips for interviewees to keep in mind before they face the camera. Offering a vivid glimpse into some of India’s most creative advertisement campaigns was Josy Paul as he engrossed the audience with a variety of past ads and acts showcasing the values of creativity and out of the box thinking. Social media once again took center stage as Harshil Karia, Founder of Foxymoron took the audience though the developments in this rapidly burgeoning space. The workshop concluded with a consummate review of the dynamically changing PR space in India by Stuti Jalan, Co-Founder & Managing Director of Crosshairs Communication, the communications partner for the Prahlad Kakar’s Brand & Media Workshop 2011.

Elaborating on the purpose of the workshop, Prahlad Kakar said, “the aim of this workshop was to encourage students and executives in the brand and media space to constantly think differently and to push the boundaries of how they define success. We aim to make this into a much larger movement of minds as we prepare to host such workshops in many more cities in future.”
 

Tags e4m

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

right
left
ADVERTISING INDUSTRY GATHERS TO HEAR RAJAN ANANDAN AT AAAI SUBHAS GHOSAL MEMORIAL LECTURE BW BUSINESSWORLD MARKETING WHITEBOOK SEES KEY MARKETING LEADERS AT LAUNCH IN BENGALURU MINDSHARE BAGS TOP HONOURS @INDIAN CONTENT MARKETING AWARDS 2018 REALTY+ ORGANISES ITS 10TH CONCLAVE & EXCELLENCE AWARDS WPP CELEBRATES WINNERS OF BRANDZ 75 MOST VALUABLE INDIAN BRANDS IN MUMBAI MATHRUBHUMI LAUNCHES NEW VENTURE WITH MATHRUBHUMI MEDIA SCHOOL MULLEN LOWE LINTAS GROUP, OGILVY DOMINATE IAA AWARDS FOR CREATIVE EXCELLENCE THE AD CLUB RECOGNIZES INDUSTRY-LEADING BRANDS AT MARQUEES 2018 IN MUMBAI VIACOM18 SHOWCASES ITS NEW MULTI-LINGUAL WEBSERIES, THE VOOT ORIGINALS @MUMBAI EXPERTS PICK THE BEST OF CONTENT MARKETING AT JURY MEET FOR ICMA 2018 RAJDEEP SARDESAI LAUNCHES NEW BOOK ‘TRACKING INDIA IN THE MODI ERA’ AT DELHI CHLOROPHYLL ENTERS ITS 20TH YEAR CELEBRATING WITH FRIENDS AND ASSOCIATES INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018 KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG

Joshi joined SPNI in June, 2015 as VP & Head - Marketing & Analytics, Digital Business.

Founded in 2000, Emark is recognised as a pre-eminent provider of Salesforce multi-cloud strategy and solutions in Europe

Gurmit Singh, Former VP & MD, Yahoo India shares his thoughts on content marketing campaigns