Top Story

Home >> Industry-Briefing >> Article

Medulla Communications bags a Grand at Clio Awards 2017

15-November-2017
Font Size   16
Medulla Communications bags a Grand at Clio Awards 2017

medulla-communications_941.html">Medulla Communications has been recognised for four out of four at Clio Awards 2017 including its first Grand ever, and that too for the integrated campaign ‘Last Laugh’. The campaign also received two bronze for Events/Experiential and PR for Health & Wellness. It was also shortlisted for the best ‘Film’ - Branded Entertainment and Content.

The campaign ‘Last Words’ had thrived in raising awareness about Palliative Care and the Indian Association Of Palliative Care (IAPC). In India, even discussing about death is taboo. The problem is that even terminally ill patients and their families don’t address death, let alone palliative care. The fact is that Palliative care helps patients and their families get comfortable with death mentally and emotionally, accept it, even laugh about it. So as proof and demonstration of what Palliative care does, Medulla partnered with terminally ill patients to perform a series of stand-up comedy shows for their doctors, families and other unsuspecting audiences. These patients were selected from hundreds of terminally ill patients that IAPC associates support daily, and trained by India’s best stand-up comedians – Kunal Kamra, Kashyap, Vinay Sharma and Punit Pania.

On this occasion, Amit Akali, ‎Managing Partner & Creative Head - ‎What's Your Problem, says, “I’m excited and glad to receive our first Grand award and most of all to make a difference at the way the topic of ‘Death’ is looked at in India.”
Praful Akali, founder-director, Medulla Communications, adds, “Medulla thrives to work on insight based campaigns and is truly being recognised as one of the thought leaders in the healthcare industry globally.”
Last month, Praful was on the Executive Jury panel for the Clio Health (http://clios.com/health/jury) awards as well as New York Festival’s Global Awards 2017 (https://www.theglobalawards.com/new-page-2/). The jury sessions were held in New York and the panels together comprised of the crème de la crème of the global healthcare advertising industry.
India’s also performed well this year by receiving four of the 14 Grand’s awarded this year. The balance three were all won for Immunity Charm by McCann.

Trophy Medium Entry Type Brand
Grand Integrated Campaign (Pharmaceutical) Direct-to-Professionals INDIAN ASSOCIATION OF PALLIATIVE CARE (IAPC) -  LAST LAUGH
Bronze Events/Experiential (Pharmaceutical) Direct-to-Professionals INDIAN ASSOCIATION OF PALLIATIVE CARE (IAPC) -  LAST LAUGH
Bronze Public Relations (Health & Wellness) Health Services & Corporate Communications INDIAN ASSOCIATION OF PALLIATIVE CARE (IAPC) -  LAST LAUGH
Shortlist Film (Pharmaceutical) Direct-to-Professionals – Category: Branded Entertainment and Content INDIAN ASSOCIATION OF PALLIATIVE CARE (IAPC) -  LAST LAUGH

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

right
left
ADVERTISING INDUSTRY GATHERS TO HEAR RAJAN ANANDAN AT AAAI SUBHAS GHOSAL MEMORIAL LECTURE BW BUSINESSWORLD MARKETING WHITEBOOK SEES KEY MARKETING LEADERS AT LAUNCH IN BENGALURU MINDSHARE BAGS TOP HONOURS @INDIAN CONTENT MARKETING AWARDS 2018 REALTY+ ORGANISES ITS 10TH CONCLAVE & EXCELLENCE AWARDS WPP CELEBRATES WINNERS OF BRANDZ 75 MOST VALUABLE INDIAN BRANDS IN MUMBAI MATHRUBHUMI LAUNCHES NEW VENTURE WITH MATHRUBHUMI MEDIA SCHOOL MULLEN LOWE LINTAS GROUP, OGILVY DOMINATE IAA AWARDS FOR CREATIVE EXCELLENCE THE AD CLUB RECOGNIZES INDUSTRY-LEADING BRANDS AT MARQUEES 2018 IN MUMBAI VIACOM18 SHOWCASES ITS NEW MULTI-LINGUAL WEBSERIES, THE VOOT ORIGINALS @MUMBAI EXPERTS PICK THE BEST OF CONTENT MARKETING AT JURY MEET FOR ICMA 2018 RAJDEEP SARDESAI LAUNCHES NEW BOOK ‘TRACKING INDIA IN THE MODI ERA’ AT DELHI CHLOROPHYLL ENTERS ITS 20TH YEAR CELEBRATING WITH FRIENDS AND ASSOCIATES INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018 KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG

FabAlley digital campaign features fashion influencers proclaiming the bold message of believing in being just fab, irrespective of one’s size, shape, height or weight

The Mirzya fame actor will endorse the entire range comprising Lip, Eye, Face and Nail colours

SBI Life Insurance's ‘Main se Hum’ campaign establishes a sharp focus on the company’s portfolio of protection products