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MediaCom appoints Niti Kumar as National Director, New Business & Insights

14-April-2011
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MediaCom appoints Niti Kumar as National Director, New Business & Insights

MediaCom has appointed Niti Kumar as National Director – New Business and Insights. She will be based in Delhi.

Commenting on Kumar’s appointment, DebrajTripathy, COO, MediaCom India, said, “Niti’s experience and expertise will help in growing MediaCom’s client roster and will add immense value to our media product. She is definitely the kind of talent that we are looking for and her hiring is in line with our objective of having the best people in MediaCom. We bagged both the Gold and the Silver awards in the Best Media Strategy Category in the just concluded GoaFest and have the largest number of shortlists for the Festival of Media, among all media agencies in the country. It is the great team that we have and people like Niti, who make these happen now and will do so in the future.”

On joining MediaCom, Kumar said, “I am extremely excited about my role here at Mediacom. I look forward to contributing towards the growth of the agency and working with their current clients and people across the country.”

Kumar has 12 years’ experience in the media agency domain. She has worked on a host of blue chip clients like ICI Paints, HBO, Dabur, Amway, Gillette, Reckitt Benckiser, Electrolux, and Yatra.com, among others.

MediaCom, which moved up six places in the latest Brand Equity Agency reckoner to hit the 7th position among media agencies, is the fastest growing media agency in the country (RECMA September 2010). MediaCom manages blue chip businesses like Procter & Gamble, Volkswagen, Skoda, Audi, Dell, Shell, Wrigley, Edelweiss and Aegon Religare, among others. MediaCom won the MakeMyTrip.com media mandate about a month back.

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