Top Story

Home >> Industry-Briefing >> Article

Mathrubhumi International Festival of Letters to celebrate literature in Kerala

27-January-2018
Font Size   16
Mathrubhumi International Festival of Letters to celebrate literature in Kerala

Trivandrum will soon host one of the largest and most polyphonic cultural events in God’s own country.
Mathrubhumi International Festival of Letters, will bring together over 150 international and Indian writers with sessions devoted to divergent topics, trends, ideas and genres ranging from fiction, poetry, nonfiction, politics, environment, travel and cinema prominently. Some of the writers coming for Mathrubhumi International Festival of Letters include Oksana Zabuzho , Shashi Tharoor, William Dalrymple, Bigao Chuol, Deepak Unnikrishnan, Felicia Yap, Kurkov, Mohammed Hanif, Andrei Kurkov, Balachandran Chullikad, Raghu Rai etc. The event will meld diverse literary artistic, and cultural forms. It will also celebrate Indian, Malayalam, and world literature from more than 15 countries.
The festival will include musical and visual performances, narrations, various literary exercises, plays for children, augmented reality sessions, exploration of traditional Kerala cuisine along with interactive sessions for youth. It will afford a rich insight in to the current trends in writing and the challenges facing verbal expression in a shape – shifting a digital world, being moulded by social media.
Festival Committee Chairman MP Veerendra Kumar said “Mathrubhumi wishes to transform the Mathrubhumi festival of Letters in to a strong and powerful cultural platform in the world where serious discussions happen around literature. What envision this enterprise as a cultural rendezvous that will spark off new thoughts and writings.”
The festival directors of MBIFL include writer-editor CP Surendran, Senior Journalist Sebin Iqbal and Mathrubhumi Executive Editor PI Rajeev.
The logo of the festival is designed based on the first consonant – ‘Ka’- in Malayalam. The depiction has the letter standing tall against a vibrant, multi- hued background. Every word creates a universe of meanings linked to individual or collective memory, each alphabet sparks an explosion of imagination. ‘Ka’ in Malayalam does it precisely. The enticing and exciting world ‘Ka’ unravels is a cognitive journey.
MBIFL intends to reflect the ineffable nature of the human condition offering incandescent possibilities of imagination and creativity.

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Dhoni will build awareness about digital payments through a campaign that will aim to educate consumers about the convenience and safety of debit cards

Adidas and Hima Das will work together to inspire young athletes to create positive change through the power of sport

The SVOD Bengali OTT player will soon enter UAE and Bangladesh and introduce a new monetisation channel for India