Home >> Industry-Briefing >> Article

Mathrubhumi Group celebrates Christmas with “Santappan”

18-December-2017
Font Size   16
Mathrubhumi Group celebrates Christmas with “Santappan”

The fall of December month holds a very special place in minds of people across the world. It is a month for celebrating Christmas which is empty without the mention of Santa Clause. Kerala's  media group - Mathrubhumi will be celebrating Christmas with “Santappan” a malayalee Christmas character Santa Clause.

The name is derived from malyalee habit of coining malyalam version of english names such as Anto becomes Anappan , Joseph becomes Joppan, even in ISL, Iain Hume – striker Kerala blaster is fondly called by malyalees as Humettan. The character Santappan is clad in Mundu and has typical mallu traits.

Riffing on the old Christmas carol ‘Santa Claus’ is coming to town the campaign shows planners what would happen if Santa came early to Kerala and spent some time with malayalees to find out what’s on their Christmas wish list and comes to a conclusion that mathrubhumi group is the best platform for media planners / advertisers to choose for their brands to advertise with.

The objective of the new ad campaign is to show media planners / advertisers that apart from mathrubhumi strength in individual platforms, it also has the advantage of offering integrated solutions to clients. Each of the advertisement is a depiction about the advantage of that media vehicle, it also has a combined ad which talks about “The Santappan Plan” which allows a client to get a customised mix of channels as an integrated media solution plan for Kerala during Christmas season.

Kamal Krishnan PS, National Head – Integrated Media Solutions, Mathrubhumi said “This year our Christmas campaign will serve the advertisers with a more personalised brand experience than ever before, the character Santappan will give a first-hand experience to the clients by way of giving an outside perspective and offering desired integrated solutions which will optimise desired responses to advertising by optimising the strength of the group”.

The new communication campaign has a series of 7 ads featuring various verticals of mathrubhumi group which include MB daily, Club FM, MB News, Kappa TV, Red Mic Events, Grihalakshmi, Yathra, and Arogyamasik magazines, Mathrubhumi.com which will be promoted in trade media (Print & online).

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

In the same week, in BARC's Top 10 Advertisers FMCG brand Hindustan Lever continued to reign the category

Hero Motocorp remained the leading advertiser followed by AMFI, Honda Motorcycle & Scooter India.

Ali Hussein talks about the platform's consumer engagement strategy, relationships with telco-partners and what made the 40-year-old film company want to march in the OTT space