Top Story

Home >> Industry-Briefing >> Article

Mastiii garners highest impressions ever in the music genre

01-November-2017
Font Size   16
Mastiii garners highest impressions ever in the music genre

Music and Youth Channel- Mastiii is a testament to India’s rising music legacy as it establishes a new record in the genre. Surpassing the highest impression standard, set initially by none other than themselves, Mastiii has acquired 142mn impressions the highest ever in the category of Music & Youth. The channel is ahead by 52.14% from the #2 Channel 9XM and 68.58% from the #3 channel Sony Mix.

Manav Dhanda, CEO, SABGROUP, said, “Our belief in rigorous research, pushing boundaries and constant innovation has enabled us to create new milestones. Creating value for our key stakeholders from consumers to advertisers is a vision underway as indicated in Mastiii’s latest record of 142mn impressions, which is phenomenal considering music is the only genre where the content is 100% duplicable. Mastiii’s untameable reach is a stamp of the deep understanding the team has of consumers taste and preferences, which has also led to increased loyalty of our viewers. The channel’s TSV is as high as 34.68 mins leaving competitors far behind in the race with 9XM (24.54 mins) & Sony Mix (23.5 mins), showcasing the high stickiness of our content.”

The music genre has vastly evolved in the past decade, with Mastiii harnessing the lead amongst competitors like B4U Music, Channel V, MTV Beats and 9XM. Interestingly enough Mastiii’s current reach (122.5mns) has outdone even top GEC’s like STAR Plus (118mns), Colors (117mns) and Sony Pal (122mns).

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Vaishali Verma of Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, spoke about her transition to CEO, and her vision for the agency

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

The redesign process took nine months to conclude and was aided by brand consultancy Wolff Olins together with type foundry MCKL

A weekly roundup of all big stories that made headlines during the week