#ManforcePowerplay-Grapes Digital get fans to play IPL on Twitter
Manforce, in association with Grapes Digital, has come up with a new concept, #ManforcePowerplay for the IPL. Manforce is also one of the principal sponsors of the IPL team, Sunrisers Hyderabad.
While your favorite IPL team is battling to dominate the powerplay on the field, you play it on Twitter.
Shradha Agarwal, Co-Founder and COO, Grapes Digital, says, âAs a digital agency, we are always on the lookout of ideas that utilize the tools available on social media platforms. The #ManforcePowerplay challenge is a perfect example of how to make the most of grabbing the opportunity of IPL and Twitterâs features, to engage the digital audience.â
âIPL brings together the entire nation. As a condom brand looked up to by the digital landscape for innovative concepts, this is the right opportunity for us to initiate a conversation and take our engagement with the already involved digital audience, to the next-level. #ManforcePowerplay combines the action of IPL with a fun conversation, opening up a zone that has not existed for the Indian digital audience before.â
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