IMG-Reliance, the joint venture between IMG Worldwide and Reliance Industries, have awarded Mahuaa Khobor, a Bengali channel launched by Mahuaa Media Pvt Ltd. (MMPL), the exclusive rights among regional channels in West Bengal, to broadcast I-League matches, for the 2010/2011 season.
Starting February 6, 2011, Mahuaa Khobor will telecast the remaining 37 home-and-away matches, featuring the 3 Bengal teams participating in the I-League. The home and away matches of the 3 Bengal teams, McDowell Mohun Bagan, Kingfisher East Bengal and Chirag United SC, will be exclusively broadcast live by Mahuaa Khobor in West Bengal. As per the latest I-League team standings, East Bengal tops the league, with Mohun Bagan and Chirag United placed at No. 6 and 7, respectively.
IMG Reliance, in December 2010, acquired all the commercial rights to football in India, from The All India Football Federation (AIFF), the governing body for football/soccer in India. During the 15-year term of the agreement, IMG Reliance, in cooperation with the AIFF, aims to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level.
In its first initiative, IMG Reliance entered into an agreement with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India. IMG Reliance signed a 15-year agreement with the AIFF, to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level. IMG Reliance has also created a scholarship program to identify and train talented young Indians from sports including - basketball, soccer and tennis–at IMG’s world-class sports training facilities at IMG Academies in Bradenton, Florida.
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