Top Story

Home >> Industry-Briefing >> Article

Lowe Lintas India ropes in Sabyasachi Mishra as Chief Growth Officer

04-March-2011
Font Size   16
Lowe Lintas India ropes in Sabyasachi Mishra as Chief Growth Officer

Towards further strengthening the senior management team, Lowe Lintas India has announced the appointment of Sabyasachi Mishra as Chief Growth Officer.

On the appointment of Mishra, Joseph George, CEO, Lowe Lintas, said, “Our ambition at Lowe Lintas is to grow exponentially over the next 3 years and Sabyasachi’s experience and competencies makes him an invaluable partner to me in driving this agenda.”

Sabyasachi Mishra, Chief Growth Officer, Lowe Lintas, said, “India’s domestic consumption-based growth story is unique among other developing markets of Asia and is all set to rapidly quadruple between 2006-2025. This means never before opportunities for branding and consumer engagement at unimaginable depth and scale. It’s a great time to be here.”

Mishra who is fondly known as Saby has nearly 20 years of multi-market experience leading teams, offices and clients across Lowe offices in Asia, spanning roles in international client management at regional level and office leadership at country level.

On Mishra’s new role, Michael Wall, CEO, Lowe Worldwide, said, “Sabyasachi has a wealth of client and business experience which he will bring to bear in this new role. We have ambitious targets for our Indian operations and a focus on business development will be vital in helping to ensure that we meet them.”

Mishra also headed Lowe Vietnam for three years as head of the Vietnam operation, Mishra played a key role on ground in the IPG initiative of combining McCann Erickson and Lowe brands into one strong market-facing entity.

In his most recent role as Regional Business Director located at Lowe Bangkok, Mishra set up and led the regional team structure for one of the fastest growing Unilever categories (Walls Ice Cream) in ten countries. Apart from his Asia-specific regional responsibility, he also led the development and launch of Unilever’s first global-scale kids marketing initiative involving the creation of branded entertainment IP for global application.
 

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

right
left
ADVERTISING INDUSTRY GATHERS TO HEAR RAJAN ANANDAN AT AAAI SUBHAS GHOSAL MEMORIAL LECTURE BW BUSINESSWORLD MARKETING WHITEBOOK SEES KEY MARKETING LEADERS AT LAUNCH IN BENGALURU MINDSHARE BAGS TOP HONOURS @INDIAN CONTENT MARKETING AWARDS 2018 REALTY+ ORGANISES ITS 10TH CONCLAVE & EXCELLENCE AWARDS WPP CELEBRATES WINNERS OF BRANDZ 75 MOST VALUABLE INDIAN BRANDS IN MUMBAI MATHRUBHUMI LAUNCHES NEW VENTURE WITH MATHRUBHUMI MEDIA SCHOOL MULLEN LOWE LINTAS GROUP, OGILVY DOMINATE IAA AWARDS FOR CREATIVE EXCELLENCE THE AD CLUB RECOGNIZES INDUSTRY-LEADING BRANDS AT MARQUEES 2018 IN MUMBAI VIACOM18 SHOWCASES ITS NEW MULTI-LINGUAL WEBSERIES, THE VOOT ORIGINALS @MUMBAI EXPERTS PICK THE BEST OF CONTENT MARKETING AT JURY MEET FOR ICMA 2018 RAJDEEP SARDESAI LAUNCHES NEW BOOK ‘TRACKING INDIA IN THE MODI ERA’ AT DELHI CHLOROPHYLL ENTERS ITS 20TH YEAR CELEBRATING WITH FRIENDS AND ASSOCIATES INDUSTRY VETERANS ADDRESS ATTENDEES AT THE INMA SOUTH ASIA MEDIA FESTIVAL @DELHI RADIO CITY RECOGNIZES BUSINESS ICONS AT DELHI ICON AWARDS 2018 KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG

Joshi joined SPNI in June, 2015 as VP & Head - Marketing & Analytics, Digital Business.

Founded in 2000, Emark is recognised as a pre-eminent provider of Salesforce multi-cloud strategy and solutions in Europe

Gurmit Singh, Former VP & MD, Yahoo India shares his thoughts on content marketing campaigns