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Landor’s Country Director Raghavan to discuss branding

18-March-2011
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Landor’s Country Director Raghavan to discuss branding

Bloomberg UTV’s Logo show dedicated to advertising, branding, marketing strategy and public relations will launch a new segment Beyond Logo starting March 18th. Hosted by Lulu Raghavan, Country Director, Landor, India, the show will focus on branding and feature interviews with India’s biggest brand owners on the art and science of branding, going beyond the logo. Each segment discusses one brand led business transformation story and covers topics such as the value of brand to business, creating impactful brand experiences, engaging employees and equipping an organization to deliver the brand promise.

“Beyond Logo will examine how brands are built through experiences, brands today have to be high on delivery and low on promise, not vice versa,” says Lulu. The first episode will have Lulu discuss the brand architecture transformation of Taj Hotels Resorts and Palaces with the senior leadership at the company. Landor is a leading strategic branding and design firm set up in India in 2007. Lulu brings more than 12
years of branding experience to the show. Some of Landor’s recent work in India is the subject of a Harvard Business School case study.

“We want to show people that branding is an important tool in today’s competitive business climate, and how effective branding can help a company achieve its business goals. Bloomberg UTV has given Landor this great opportunity and I hope that the new segment will inspire viewers to realize the full potential of their own brands,” says Lulu.

Business Head of UTV, Deepak Lamba, said, “Some of the best brands in the world are characterized by the emotional connect they create in the hearts and minds of their TG. Creating a powerful brand is a function of persistently delivering on the core promise that stays constant - coupled with evolving as per the consumer’s needs and relevance in current society. A brand is much more than just good advertising. At Bloomberg UTV, we always try and peel the layers to decipher what makes certain companies and brands more special than others. And this initiative is another step in that direction.”

 

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