Top Story

Home >> Industry-Briefing >> Article

Kantar IMRB launches Indian Online Shopping Report-2017

28-February-2018
Font Size   16
Kantar IMRB launches Indian Online Shopping Report-2017

Kantar IMRB launches the ‘Indian Online Shopping Report 2017’ which provides comprehensive insights on buying behaviour of India’s online shoppers. The study is conducted among active internet users in Urban India, covering a vast range of categories.

Dubbed as the fastest growing e-tail market in the world and with the online retail market in India expected to touch $100 billion by 2020, the space accommodates a vast array of players and complex market dynamics.

There port is an end-to-end environment scan of the Indian e- tail landscape, with insights into consumer behaviour across demographic groups, market dynamics, online vs brick and mortar and other emerging trends. Furthermore, the Online Shopping Report also offers a bird’s eye view of the changing landscape due to policy developments, and lays down special focus on festive seasons and sector specific trends.

Akhil Almeida, Head- Digital, Kantar IMRB said, ‘’This comprehensive study will serve as a critical decision-making tool for both marketers as well as e-tail players. 2017, by all accounts, has been a landmark year for the Indian e-tail market with 4G led mobile internet usage galloping, and with an increasing presence of digital wallets. Despite the demonetization shock, the whopping numbers recorded in the space both in terms of buyers and spends, stand testimony to the still-to-be-unleashed potential of e-tail in India’’.

The report aims to answer critical questions such as:

1. How to map the e-tail landscape?

2. What is the size of the e-tail market?

3. Who is the buyer?

4. How different are the buying patterns in large cities vs. small cities?

5. How often do these consumers buy? And how much are they ready to spend?

6. What has been the impact of demonetization?

7. How can marketers leverage festivals and consumer propensity to spend during these periods?

The report gives nuances of the online shopping space by slicing out shoppers for different categories, festival versus non- festival months, ticket size and frequency that can help brands form a blueprint to craft their e-tail strategies.

Insights for the report were derived from an exhaustive study of 50,000 online shoppers across urban India, Respondents across different age-groups, locations, socio-economic backgrounds and gender participated in this study - making it the most comprehensive report of its kind to be to be released in India.

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Prakash joined PepsiCo in 1998 in India, and since then has held various positions across marketing and franchise functions in the company both in India and abroad

Divya will leverage her eclectic and rich experience across OTT and broadcast media, to build brand ALTBalaji

Your weekly news roundup, a summary of some of the stories to keep an eye on