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Kajal Malik to head Brand Solutions Cell of Sakal Media

18-February-2011
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Kajal Malik to head Brand Solutions Cell of Sakal Media

Kajal Malik is joining Sakal Media Group as Head of its Brand Solutions Cell. She moves from LMG, where she was heading the planning business of ITC Foods.

Speaking on the creation of the new Brand Solutions cell, LS Krishnan, Business Head, Sakal, elaborated, “Sakal Media Group, with its depth and width of media platforms coupled with its understanding of consumers in Maharashtra, is in a unique position to deliver customised solutions to brands. We have unique platforms to tap various TG, be it kids, women or youth to the other end of rural spectrum with ‘Agrowon’ (agricultural daily). We feel the potential has been hitherto under utilised by brands and, therefore, the decision to set up the ‘Brand Solutions Cell’, which would clearly understand the brand task and then create media opportunities from within the Sakal Media Group offering and at times beyond.”

Kajal Malik added here, “Today’s fragmented market is driving most advertisers to find customised solutions to connect best with their consumers. This drive serves as an exciting opportunity to create brand window beyond the obvious. Sakal, with its multimedia offering, is a great platform to deliver in one of the most critical markets – Maharashtra. It brings forth creative media solutions for various advertisers, which I always enjoy being part of.”

Commenting on Malik’s appointment, Abhijit Pawar, MD, Sakal Media Group, said, “I believe Kajal with her expertise and ability will bring to life multiple opportunities for brands to engage with consumers in Maharashtra. Sakal is a credible paper and the association will deliver sustainable value for the brand. Sakal in the last two years has become the fastest growing Marathi paper. We would like Sakal to be a bridge between brands and consumers in Maharashtra.”

Malik has 18 years’ experience, which includes strategic planning, media buying, involvement with brand and media researches spanning across varied categories like FMCGs (with ITC, Nestle, Dabur, Hamdard), consumer durables, automobiles, telecom and so on.

Sakal has been a pioneer in commercial events. It conducts more than 300 events in a year across genres and geographies. It also has clubs for women (Madhurangan) and kids (Young Buzz).

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