Home >> Industry-Briefing >> Article

Indian Express launches Express Parenting

20-July-2018
Font Size   16
Indian Express launches Express Parenting

The Indian Express Group has launched Express Parenting, a dedicated section on Indian Express.com to help parents navigate the whys and hows of modern families. It will act as a credible companion and guide on everything related to parenting.

The content has been comprehensively divided into categories such as ‘Food’, ‘Health and Fitness’, ‘Learning’, ‘Family’, ‘Things to do’ and Blogs.

Express Parenting will tackle the hard questions, such as how to talk about sexual abuse and gender with your children, and look at the softer side from crafts to short stories. It will have child-friendly tech advice, ways to explore your city and how to enjoy your surroundings with your little ones. The platform will provide a voice to pediatricians, nutritionists, chefs, educationists and urban parents to create a nurturing online community.

The team of contributors includes academic Shyama Chona, mythology-fiction writer Kavita Kane and NGO Protsahan founder Sonal Kapoor. Express Parenting is headed by Anuradha Varma, an experienced journalist with over two decades in leading media houses and a specialization in the lifestyle and features domain.

Talking about the section, Durga Raghunath, CEO Indian Express Digital, said, "Parenting is perhaps the most important thing that any of us do. A digital experience in this vertical requires trust, expertise and open-ness, all of which are key Indian Express values. We are delighted to begin this two-way experience today."
The site has an easy-to-use, mobile friendly design that puts the focus clearly on users and stories. The initial response to the beta site has been extremely positive, with an average time spent of 3 minutes and an average of 3 pages per session.

The MD of Sai Estate Consultants, Chembur, on their marketing strategy, adopting a carpet bombing approach, response to the Wajood app and why he now allocates maximum of his marketing spends on digital

Prachi Mohapatra on fbb’s latest campaign, one-year after going omni-channel, and its growing reliance on content marketing

The marketing head of Greenpanel on marketing approach and how the company is working towards educating consumer about MDF

BookMyShow, Uber, Chumbak, Viacom18 and Radio City are some of the clients of the company

right
left
KARAN THAPAR & SHEKHAR GUPTA DISCUSS JOURNALISTIC ETHICS AT THE PRINT’S ‘OFF THE CUFF’ WOMEN ECONOMIC FORUM AWARDS 2018 RECOGNIZE WOMEN LEADERS OF THE DECADE THE 6TH EDITION OF IAA AWARDS RECOGNIZES THE WORK OF INDUSTRY PROFESSIONALS 11 INDUSTRY EXPERTS PRESENT  THEIR FAVOURITE DIGITAL CASE STUDIES @AD CLUB’S ‘D-CODE BUSINESSWORLD LAUNCHES 14TH EDITION OF MARKETING WHITEBOOK IN MUMBAI INDUSTRY VETERANS CHEER AS ADMAN AMBI PARAMESWARAN LAUNCHES NEW BOOK SPONG AAAI HONOURS VETERAN ADMAN RAM SEHGAL WITH THE 2018 LIFETIME ACHIEVEMENT AWAR PITCH TOP 50 BRANDS 2018 AWARDS COMPANIES WITH BEST MARKETING PRACTICES TEAM BBDO ORGANIZES AJAI JHALA’S FAREWELL WITH FRIENDS & ASSOCIATES RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018

Experts from the advertising industry revealed their mantra for publishers at a recent event held in Delhi

Competition Vs Collaboration. Experts discuss which will help both digital and traditional media produce best results

He is said to be considering various offers and will take a decision soon