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India Talkies outsources Ad Sales to Guru Media

14-January-2011
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India Talkies outsources Ad Sales to Guru Media

In a strategic move to improve the revenue generation, India Talkies, India’s pan India based Hindi movie channel, has outsourced the Ad Sales to Guru Media.

India Talkies channel is the brainchild and idea of three cable industry legends Jagjit Singh Kohli, Yogesh Shah and Ketan Kanakia. Kolhi and Mr. Shah are the Executive Directors of Reliance Digicom and Ketan Kanakia is the CEO of Mega Reach Novex Communications.

India Talkies is first ever 24 hour movie channel having a Pan India presence and being carried by all MSOs, this technology is being used first time in India. More than 160 locations
including major TAM towns and metro cities telecast the channel covering the HSM Markets. India Talkies has the biggest library of movies & songs. The 4000+ movie library consists
of masterpieces from biggest names in the industry like Raj Kapoor (R K Films), Subhash Ghai, Bimal Roy, B. R. Chopra, Dev Anand and Hrishikesh Mukherji. Movies from production houses such as Shemaroo, Indus, Bombino, Time and Eros starring Amitabh Bachchan, Aamir Khan, Salman Khan also form the part of the bouquet. Recently, more than 50 films from 1973 till 2009 from the Yash Raj Films banner have exclusively become the part of the India Talkies library

Along with movies India Talkies also has more than one lakh audio video rights to T-Series library. Furthermore, the channel is acquiring additional entertainment properties to offer to the viewers.

 

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