Top Story


Home >> Industry Briefing >> Article

Idea offers a one-stop solution for customers with ‘Nirvana’ Plans

Font Size   16
Idea offers a one-stop solution for customers with ‘Nirvana’ Plans

Catering to the digitally savvy, postpaid customers who are constantly looking for convenience and a single plan to cover all their mobile needs, Idea Cellular is now offering ‘Nirvana’ plans– a range of postpaid plans, offering holistic solutions beyond just mobile connectivity. The product will be promoted through a high-decibel advertising campaign which will kick start with a TVC which went on air today.

Idea Postpaid Nirvana Plans offer a one-stop solution which provides the freedom of unlimited calls, the excitement of non-stop internet, with data carry forward, assured device security, savings on family bills, the simplicity of free roaming across India, ISD benefits and the privilege of priority service and offers, in addition to Rs. 2,000 cashback on new 4G handset.

The new Idea TVC captures the unpredictable moments of joy in the lives of the protagonists, for example: ‘When the monthly bill does not worry you anymore; when the broken smartphone does not distract from your goals; when you realise that you need not worry about data getting over.’ Each of these moments illustrate the positive transformation and peace of mind that Idea Nirvana Postpaid brings to its customers’ lives, because “everything is taken care of”.

Speaking on the new campaign, Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular said, “Brand Idea understands consumers’ needs and helps them positively transform their lives through its services. This campaign aims to capture how Idea’s Nirvana Postpaid Plans help transform moments of stress for the consumer into moments of carefree happiness. When a consumer chooses Nirvana plans, everything they need from their mobile service provider is taken care of, and so they can continue to focus on the bigger things that truly matter to them."

Starting with a monthly rental of Rs. 389, Idea Nirvana Plans go up till Rs. 2,999, providing high speed data benefit of 20 to 300 GB, carry forward limit of up to 200 to 500 GB (as per the plan) and 3,000 SMS per month (local, national, roaming). It also offers free subscription to Idea Music, Movies & Games for 12 months while 100 to 200 ISD minutes is available on the monthly plans of Rs. 1,299 to Rs. 2,999.

The Nirvana plans also offer special benefits when customers add their family and friends. The ‘Child Secure’ feature allows the customer to regulate their child’s data usage and screen time. ‘Smart Alerts’ feature lets users send regular, pre-defined alerts to their family and the unique ‘Family Connect’ feature helps make sure that family members are safe, wherever they are. Customers who add friends and family members also enjoy ‘20% savings’ on total bill rental and bonus shareable data of 10 GB for upto 3 members and 20 GB data for 4 or more family members.

Idea is also offering cashback of up to Rs. 2,000 to all customers on Nirvana Plans who upgrade to a New 4G Handset, till 30th April 2018.

Developed by BBDO India, the TVC went on air on 14th March and will be amplified through an integrated 360 degree campaign, spanning across television, radio, OOH and digital. The campaign will be launched during the Nidahas Trophy 2018 live across Hindi entertainment, Hindi movies, Hindi news, English news, English Business news, English movies, English entertainment, Regional television (Maharashtra & Kerala).

Tags Idea Cellular post-paid plan Idea Nivana Plans Mobile Services Mobile Connectivity

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.

Aamir Khan will soon be seen in a full-fledged marketing campaign around the upcoming Vivo products and will feature in a new television commercial