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Hyundai India with Ministry of Road Transport and Highways brings a road safety awareness film

24-November-2017
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Hyundai India with Ministry of Road Transport and Highways brings a road safety awareness film

Car manufacturer Hyundai Motor India Ltd, in association with Ministry of Road Transport and Highways released a film on road safety which was aimed at creating a positive change in the society. It marks phase II of #BeTheBetterGuy road safety initiative by Hyundai since 2016 and draws attention to critical issues pertaining to road safety such as– under age driving, don’t drink and drive, usage of mobile phone, over speeding and violation of traffic signal.

YK Koo, Managing Director and CEO, Hyundai Motor India Ltd. says, “Hyundai is a responsible and caring brand globally. Through Safe Move – Road Safety Campaign we want to spread the message of road safety and create strong awareness within communities for a positive behaviour change. We want to make the campaign a mass movement in India in association with Ministry of Road Transport and Highways and contribute by big impact activities towards making Hyundai a Life Time Partner of its customers.”

Supported by Ministry of Road Transport and Highways, Safe Move - Road Safety awareness film highlights various situations in our day-to-day life highlighting actions which can prevent mishaps. The messages in this film revolve around creating innovative content, emphasizing on to ‘Be The Better Guy’ in an adverse situation. Safe Move is Hyundai Motor Group’s key CSR initiative across the globe. The film features Hyundai’s Corporate brand ambassador and Bollywood actor Shah Rukh Khan promoting road safety practices.

Phase II of ‘Safe Move – Road safety’ campaign will continue till 2017 end. The initiative also has an offline road safety activity in association with Ministry of Road Transport and Highways (MORTH) at 150 schools in 15 cities and 14 malls in six cities. The campaign will also be promoted in prominent Cinema halls in top 20 cities.

Phase I of Road Safety Campaign #BeTheBetterGuy in 2016 was a big success clocking over 3.84 million views and has won prestigious awards on Road Safety campaign by eminent Indian media. Along with digital films, Hyundai also conducted on-ground Road Safety activities like the School Contact Program and Resident Contact Program, which covered over 90,000 Students in 142 schools and 23,000 Residents in 146 Resident Welfare Associations in 10 cities across India.



http://www.hyundai.com/in/en/MediaCenter/BeTheBetterGuy/index.html

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