Home >> Industry-Briefing >> Article

Hyatt's 'Anything Is Possible' Season 3 video gains momentum as it comes to India

23-November-2017
Font Size   16
Hyatt's 'Anything Is Possible' Season 3 video gains momentum as it comes to India

After the success of Hyatt’s “Anything is Possible” web video series in France and the Middle East, the spotlight has shifted to India with the series’ conclusion. Employing elements which are central to Indian society – such as strong connections, family and celebrations – the three-episode Indian narrative tells the captivating tale of a young urban Indian couple as they meet and then connect with each other. The series is written and produced by the Paris- based production companies -- Partizan and Vroom -- who also created the French and UAE videos.

#AnythingIsPossible India is woven around the journey of a young couple as they meet and embark on the adventure of a lifetime, based on the world of possibilities unlocked at Hyatt. Three Hyatt hotels in India (Hyatt Regency Delhi, Grand Hyatt Mumbai and Andaz Delhi) have collaborated to tell the enchanting story of the couple experiencing luxury and exceptional care on the special moments of their lives.

Speaking on the series, Kurt Straub, Vice President, Operations (India) for Hyatt Hotels and Resorts, said, “Keeping in mind the importance of India to Hyatt, and the success of #AnythingIsPossible France and UAE, we were inspired to introduce the series to India. This also gives us an opportunity to showcase the six Hyatt brands and 27 Hyatt hotels in India through an engaging narrative which traverses cities, cultural norms and generations.”

#AnythingisPossible India (Season 3) takes the viewer on a luxurious journey through the story of a young couple who meet each other due to a fortunate stroke of serendipity and embark on an adventure of a lifetime. The video shows the joyous experience of Adi and Riya as they meet, unite and celebrate their wedding day by enjoying all that the hotel offers them: splendid and unique venues, impeccable service and assistance from associates to make every moment seamless and unforgettable.

Paul Conquet, Founder, Vroom said, “#AnythingIsPossible India is the third opus of a successful program custom-made for Hyatt by Vroom and Partizan. It aims at showcasing the Hyatt hotel brands in the country in an innovative way, while telling stories that all Indians can relate to, at one point or the other. We shaped stories and brought them to life; the result is a modern take paying tribute to the tradition of India, with Hyatt hotels and millennials at the center of the adventure.”

After the series’ premiere of #AnythingIsPossible India with a trailer launch on November 3, the first and second episodes of this series are now available on Hyatt’s YouTube channel, in addition to the UAE and French video web series. The two Indian episodes of #AnythingIsPossible will be followed by the final sequel on November 24. On following all the three different stories closely, viewers will discover that all episodes are centered on some of the most important moments in a couple’s journey.






Tags e4m

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

Colors Kannada, Asianet, SUN TV and Star Maa retained the lead positions in their respective markets, according to the Week 27 data released by BARC.

The campaign establishes an emotional connect with JSW Cement’s eco-friendly cement promising longevity and durability of a home

Your weekly news roundup, a summary of some of the stories to keep an eye on