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HBO Asia refreshes website for greater interactivity

23-March-2011
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HBO Asia refreshes website for greater interactivity

HBO Asia has announced the total revamp of their website, with a new design, polls, movie voting system and better categorisation of HBO Original Series. The refreshed HBO Asia’s website, which was designed by Kinetic Singapore, has dynamic content for visitors seeking broadcast information in 22 territories across Asia, including Cambodia, Hong Kong, Indonesia, Palau, Papua New Guinea, the Philippines, Singapore, South Korea, Sri Lanka, Taiwan, and Thailand.

“HBOAsia.com has undergone a complete makeover to better attract and engage visitors to the site while enlarging the communications conduit to encourage a higher level of interaction,” said Jacelyn Kek, Senior Vice President, Sales & Marketing, HBO Asia. “Besides getting more fun-facts about the latest Hollywood blockbusters and HBO Original programs that premiere on the channel, the HBOasia.com website is now more interactive and users can vote for movies that appeal and take part in polls,” added Kek.
Prior to the refresh, HBOAsia.com received over one million page views in a month and Kek believes that with the new tools, design and advancements will lead to higher visitor numbers.

“This exciting redesign offers greater navigational scope to users wanting to access news about upcoming Hollywood movies and HBO Original Series coming to a TV near them. The higher resolution experience and better mobility within the site means that information is retrieved faster and more efficiently than ever before,” added Kek.

The website is also available in Chinese for China, Hong Kong and Taiwan users, and Bahasa Indonesia for Indonesian users.
 

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