‘Green Life’, touted as India’s first mainstream green lifestyle magazine, hit newsstands in Mumbai on February 19, 2011. The magazine deals with all aspects of contemporary lifestyle – spaces, fashion, food, travel, transport, heritage, community spaces, and so on. ‘Green Life’s basic tenet is – small, conscious and aware decisions can make our lifestyle more meaningful.
The magazine is targeted at the young and the young in mind and spirit. It speaks to those who want to make a difference and are willing to make a modest beginning. Available on stands, through subscriptions, and soon online, ‘Green Life’s content mix has something for everyone.
For ‘Green Life’, actor Abhay Deol is the representative to the young and aware generation, which cares for the planet. He has been working to promote environment related issues for some time now.
The magazine insists that it is not an industry or scholarly journal, an activists’ tool or a top-down prescription. Instead, ‘Green Life’ claims to be a responsible magazine devoted to sustainable living, which presents spaces, people and lifestyle in a readable and easily understandable format.
The magazine seeks to garner support from like-minded organisations and corporations to further the cause of sustainable living.
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