Home >> Industry-Briefing >> Article

FoxyMoron Flags OffPhosphene

06-December-2017
Font Size   16
FoxyMoron Flags OffPhosphene

With a vision of bringing together Content, Media & Technology FoxyMoron has launched a unique centre of excellence called Phosphene. With Phosphene, the agency aims to brings technology at the core of story-telling and user-engagement for brands.

There is a common misconception that technology is super complicated and unaffordable for daily use and sometimes even for larger brand experiences. Over the last twelve months, Phosphene has worked on internal brands serviced by FoxyMoron to effectively solve this problem and provide tech-integrated solutions to them.

Phosphene aims to provide quick and affordable solutions enabling brands to create unique tech infused digital content, digital transformation, integration with new media technologies and experiential experiences which will look to bridge the online-offline gap.

“Phosphene’s primary focus is to build incredible experiences for the consumer that keeps new technology and innovation at the forefront. Be that online in the digital space or on-ground, we aim to marry creative technology with brands, integrating it seamlessly to come up with unique solutions that will help them up their content and marketing game. We are enabling accessible, attainable, affordable and future focused creative technology for our clients. We aim to help them instill innovation into their campaigns at a higher frequency by making technology approachable, both by making it simple and available.” Said RishabhKhatter, Head – Technology & Innovations, Phosphene. 

The tech arm has already begun catering to various brands across platforms delivering innovative tech innovations such as Artificial Intelligence, Virtual Reality, mixed reality, Machine Learning, 360 video animations, interactive audio, smart apps, invisible ads, shoppable videos and interactive videos, dynocubes and chatbots amongst many others. 

On this new vertical, Pratik Gupta, Co-founder, FoxyMoronsaid, “Digital in India is at a really fun inflection point. Brands who want to innovate on Digital will find what Phosphene has to offer unique, simple, affordable yet groundbreaking in all ways. With our vision to bring together Content, Media and Technology, Phosphene was the missing piece of the puzzle. With creative technology at the core of our story-telling, we don't think of content uni-dimensionally and media uni-directionally. It adds the dimension that most brands in India currently miss due to common misconception of it being difficult to comprehend as well as expensive to implement and maintain. We're looking forward to collaborating with innovators seeking to take brands to the next level with out of the box tech solutions. Personally, I am supremely excited about the comprehensive AI & AR solutions that Phosphene has built for some of our brands and I also believe that this is the future!”

Kartikeya Sharma says that June has been the best month for sales in the 11 years that the brand has been in India

The newly appointed CEO of ZEE5 on how he aims to have the widest appeal in the OTT space amongst Indian consumers

The VP, Marketing and Communications (South Asia), talks about the company's growth strategy, its focus areas, impact of demonetisation on consumer behaviour and much more

Siju Prabhakaran, South Cluster Head, Zee Entertainment Enterprises Limited, talks about channel's rebranding, extending fiction shows to weekends and much more

right
left
RADIO CITY CELEBRATES ITS 17TH ANNIVERSARY WITH CONCERT, AWARDS AND FUN 5TH EDITION OF TIMES NOW & ICICI BANK’S NRI OF THE YEAR AWARDS GLOBAL INDIANS PITCH CMO SUMMIT BENGALURU SEES TOP INDUSTRY LEADERS AND MARKETERS IN ATTENDANCE DISTINGUISHED JURY COMES TOGETHER TO PICK WINNERS FOR PITCH’S TOP 50 BRANDS PITCH CMO SUMMIT BANGALORE SEES TOP CMOS ACROSS INDUSTRIES IN ATTENDANCE 1ST REPUBLIC TV GULF INDIAN LEADERSHIP SUMMIT & AWARDS HONOUR STALWARTS OF INDIAN GULF BUSINESS COMMUNITY SONY YAY! CELEBRATES ITS FIRST BIRTHDAY WITH PARTY FOR TRADE PARTNERS THOUGHT LEADERS AND TOP DIGITAL MARKETERS SPEAK @ EXCHANGE4MEDIA GROUP’S TECHMANCH 2018 IN MUMBAI EXCHANGE4MEDIA’S IDMA 2018 RECOGNIZES INDUSTRY’S BEST DIGITAL MARKETING CAMPAIGNS REALTY PLUS UNVEILS COFFEE TABLE BOOK AT 10TH CONCLAVE & EXCELLENCE AWARDS @AHMEDABAD EMINENT JURY CONGREGATES TO PICK WINNERS OF INDIAN DIGITAL MARKETING AWARDS 2018 OFF THE CUFF SEES ‘SWACHH BHARAT ABHIYAN’ MAN PARAMESWARAN IYER IN CONVERSATION WITH SHEKHAR GUPTA EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS

Colors Kannada, Asianet, SUN TV and Star Maa retained the lead positions in their respective markets, according to the Week 27 data released by BARC.

The campaign establishes an emotional connect with JSW Cement’s eco-friendly cement promising longevity and durability of a home

Your weekly news roundup, a summary of some of the stories to keep an eye on