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Former Microsoft India JMD, Hemant Sachdev Joins VuLiv Player as Advisory Board of Director

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Former Microsoft India JMD, Hemant Sachdev Joins VuLiv Player as Advisory Board of Director

Further strengthening the company’s leadership, VuLiv Player, India’s only offline OTT entertainment platform today announces the appointment of Hemant Sachdev, former Microsoft India JMD, Ambika Srivastava, former CEO, Chairperson Zenith Optimedia and Rajive Chandra, former Director Strategy and Business Development, Motorola Electronics, as the company’s advisory Board of Directors. As strategic advisors, the highly experienced trio will bring global expertise & in- depth industry knowledge to support tech enthusiast of VuLiv Player thereby providing mentorship, guidance and assistance to achieve the vision of VuLiv becoming the next screen.

Speaking on the appointment to VuLiv Player’s Board of Directors, Hemant Sachdev, said, “The Indian Consumer has a huge unfulfilled hunger for video content that is often limited by affordability, technical challenge, broken platform experience for consumers on the one hand. On the other hand, businesses, have not fully figured out how to smartly leverage video outreach and monetise this ‘Consumer Hunger’. This is where VuLiv Player comes in, where 1 single technology platform gives consumers access to all video, multimedia content without the price tag & provide smart businesses a channel to engage with emerging market internet consumer segments.

Having been a part of few exciting journeys – Airtel, a start-up who built global scale, & Microsoft who effectively managed global scale, I see video as big opportunity to reach to the mass of India. Delighted to partner with Team VuLiv Player in this journey from consumer insights to profitable scale and help democratize video.”

Speaking on the appointment of new leadership, Mr. Manoj Kumar Gupta, Founder & CEO, VuLiv said, “I am delighted that Hemant, Ambika and Rajive are by my side. We as a team are fortunate that such industry legends have bought into our vision of the next screen for our billion “BHARTIANS”. With tectonic shift in Media & Advertising world, consumption and creation of entertainment is an all-time high. VuLiv Player upholds this challenge of “Simplifying Entertainment” playback and is building a seamless transition from users generated content on device to originals OTT content online. In this journey, Our Advisory board’s significant expertise in consumer insights, big data analytics and brand value creation will propel us towards our vision to make VuLiv Player a global success and a trendsetter in the video space.

Hemant Sachdev, brings with him a vast experience of over 30 years of consumer Marketing, Online business experience in global leadership positions in key areas of Technology & Business. His experience with Global Giants such as Microsoft and Bharti Airtel Limited can immensely help VuLiv Player scale to greater heights.

As a strategic advisor to VuLiv, Hemant will bring his consumer facing insights in leading the company’s marketing strategy to enable top-line growth and exponential customer engagement.

Ambika Srivastava brings with her a vast experience of over 30 years in the field of advertising media launching various global brands in India. Her last few assignments in the media space at Vivaki Exchange, Zenith Optimedia, Discovery Channel has launched award winning innovations in the field.

As a strategic advisor to VuLiv, she will be playing a pivoting role in driving media strategy communication & innovation initiatives for the brands.

Rajive Chandra brings with him a vast experience of over 30 years of including his global experience @ Motorola, Dell, & Tom Tom will be helpful to drive growth in global markets. Rajive is well known for his successful run @ Dell where he ran a $600 Mn profit centre in ASEAN Markets as well as managing a $ 4 billion wireless device business for a decade in Motorola as Asia Pacific Director of Strategy & Business Development. As a strategic advisor to VuLiv, he will be guiding the team on Data science building Big Data and pattern recognition science to understand the behaviour of consumer & build a personalised unified recommendation engine for the platform.

Ambika Srivastava, sharing her best wishes for the brand’s brighter future, added, “Brands today are increasingly looking at unique ways of engaging with their consumers and VuLiv Player offers an opportunity to do just that, perhaps in the most engaging and effective manner. With Innovations like EyeVuTM, VuLiv Player can provide engagement metrics that are compelling. I am really excited to be part of team that is driven by innovation and is focussed on cutting edge technology to drive amazing opportunities for brands.”

Rajive Chandra added, “When I first heard about the product proposition from Manoj, I instantly recognized the massive potential of the platform to disrupt multiple businesses and saw potential to do wonders to India’s entertainment consumption pattern. India is a user generated and user oriented market, therefore, it is extremely important for the brands and telecom industry to acknowledge the potential of bringing offline consumers on online and stay connected. VuLiv Player has simply achieved this circuitous task with its technology innovation. It has provided a new definition to OTT Video in India.”

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The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

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The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)