Top Story

Home >> Industry-Briefing >> Article

Food Food Foundation launched

Font Size   16
Food Food Foundation launched

After the successful national launch of Food Food TV channel on January 24, 2011, partners Astro All Asia Networks, master chef Sajeev Kapoor and Mr Sandeep Goyal of Mogae Consultants, launched Food Food Foundation in Delhi on February 7, 2011.

Kapoor and the brands Lifestyle ambassador Madhuri Dixit Nene unveiled the unique logo of Food Food Foundation. This will be the first of its kind in the country, to promote culinary heritage and culture of India across the world.

Speaking on this occasion Kapoor said, “Through Food Food Foundation we aim to reach out to aspiring chefs across the country, encourage and promote their talent... The foundation will also be promoting Indian food internationally, helping students to study, explaining people how to eat healthy and will be promoting several important causes.”

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Vaishali Verma of Initiative, part of the Interpublic Group’s media management network IPG Mediabrands, spoke about her transition to CEO, and her vision for the agency

Flipkart entered the same category after a brief hiatus in the fifth spot

Sunil Lulla, Group CEO, Balaji Telefilms Ltd. spoke about the transition of branded content, the key performance indicators for a content marketing campaign and more

A look at Prime Minister Narendra Modi’s journey from common man to being India's most powerful man