Top Story

Home >> Industry-Briefing >> Article

‘Eye on India’ to begin on March 14 on CNN

09-March-2011
Font Size   16
‘Eye on India’ to begin on March 14 on CNN

New industries and rising business cities, high-profile interviews with industrialists and entrepreneurs and exclusive access inside corporate India make ‘Eye on India’, a must-watch week of business coverage on CNN. Beginning March 14, the network focuses on the world’s second most populous nation to bring global viewers a week of in-depth business coverage live from Mumbai and around the country.

Speaking on the development, Mike McCarthy, Vice President, CNN International, “These are exciting times for Indian business and industry as the country’s performance on the global economic stage make it an obvious choice for our week of business-focused programming. Eye on India promises our global viewers smart, insightful and surprising reporting from this hugely compelling destination.”

The week of live programming centers around 'World Business Today', hosted from India's financial hub, as business specialist Andrew Stevens and CNN’s team of India correspondents profile the players, companies and trends contributing to the country’s economic growth. Eye on India also features a special edition of Talk Asia in front of a live audience with Indian business icon Kumar Mangalam Birla, Chairman of the multinational Aditya Birla Group. A dedicated site, cnn.com/eyeon, has additional reports, special features and more information about the week of programming.

As an additional aspect of Eye on India, CNN invites its global audience, especially those in India, to participate by sharing their views on everything that is ‘Uniquely India’. Viewers can submit pictures and videos via iReport (www.ireport.com/eyeonindia) on the unique aspects that they believe define this vast and diverse country. Selected submissions will feature on cnn.com and across the week’s programming.

Stories airing through the week include a look at how a rapidly increasing demand for luxury in segments including apparel, automobiles, retail and real estate, due to India’s increasing number of millionaires, juxtaposes sharply with parts of the country that still lack basic infrastructure. Away from metropolitan India, the emergence of smaller towns as growth and consumption drivers are profiled. Seen by some as a ‘model state’, a visit to Gujarat suggests how India can maximize its economic potential, while a pioneering cardiac surgeon reveals how he provides world class medical care for the masses at minimal cost.

CNN’s EYE ON…takes you on journeys to different countries around the world, exploring the new, revealing the surprising and uncovering the unknown aspects of compelling destinations. Multiple viewpoints and insights come through the lens of local business, culture and personalities, as viewers are taken on smart, forward-looking adventures that you may not expect from a news organization. The hallmark of every EYE ON story is unique, relevant and intelligent reporting, delivering consumers an up-close look through interviews and in-depth coverage on the ground that places the country firmly in an international context.

 

Tags CNN news

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

Dhoni will build awareness about digital payments through a campaign that will aim to educate consumers about the convenience and safety of debit cards

Adidas and Hima Das will work together to inspire young athletes to create positive change through the power of sport

The SVOD Bengali OTT player will soon enter UAE and Bangladesh and introduce a new monetisation channel for India