Top Story

Home >> Industry-Briefing >> Article

EPIC TV to Showcase Popular Travel Series- 'Way Back Home' in Hindi

12-March-2018
Font Size   16
EPIC TV to Showcase Popular Travel Series- 'Way Back Home' in Hindi

Continuing its endeavor to provide a vibrant and eclectic infotainment experience, EPIC channel has acquired English language series - Way Back Home and reinterpreted it’s narrative for a Hindi audience. Way Back home is a successful and much appreciated web series and EPIC and is set to introduce it to a larger base of Indian audiences. The series will debut in Hindi on EPIC, starting 14th March every Wednesday at 10 pm.

‘Way Back Home’ is a Himalayan Travelogue centered on Rohan Thakur a.k.a Ronnie a young Himachali who embarks on an introspective journey across the seven valleys of the lower Indian Himalayas.7 original soundtracks composed & performed by Rohan also form a pivotal part of the show. A visual delight shot across Himachal Pradesh and Ladakh, this is a first-person narrative of a young man coming back to the land he grew up in and his travels that help him rediscover himself along with his homeland.

Way Back Home embraces the spiritual inclinations of this journey and the lesser-experienced revelation of a parallel universe in the Himalayas which evolves through the course of the series, its dynamics, people, myths and legends. The show is not only based on an interesting premise but also informs and entertains through a string of activities brimming with adventure, music, lifestyle, and all the fun inherent in TRAVEL!

Speaking about the show, Akul Tripathi, Head of Programming - EPIC, said, “As a channel, EPIC is committed to introducing path-breaking and quality content to its Hindi-speaking audiences. Along with EPIC Originals which is the mainstay of our programming, we wish to take a step ahead and be a national platform for content on India which deserves a larger audience. Way Back Home is our very first attempt at taking a show made in English and reinterpreting it for Hindi audience sensibilities. Not only does the language switch help in increasing reach, it subtly makes the show feel like ‘apna’. We are excited about the possibilities of the audience reception in a whole new audience market”.

Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy

The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising

Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign

Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey

The ‘Hai Khaas Har Andaaz’ campaign has been created by Lowe Lintas

Dhoni will build awareness about digital payments through a campaign that will aim to educate consumers about the convenience and safety of debit cards

Adidas and Hima Das will work together to inspire young athletes to create positive change through the power of sport