Samsung India has appointed Elkana Ezekiel as its Chief Marketing Officer. In this role, Ezekiel will be heading the corporate marketing function for Samsung India as well as developing and executing corporate marketing strategies in order to support the company to achieve its targeted sales.
On his new role, Ezekiel said, “My mandate will be to take the Samsung brand to the next level in terms of consumer connect by fully leveraging the Samsung brand and product strengths across the different business verticals of the company.”
Prior to joining Samsung, he was with Johnson & Johnson for over 16 years. He was Regional Franchise Director (Baby Care) - Asia Pacific Region, based at Singapore, where he was responsible for marketing of Johnson’s Baby products, handling marketing, brand strategy and business development for the brand covering 15 countries, including Japan, China, India, Korea, ASEAN and Australia.
He was VP-Marketing for the Consumer Division of Johnson & Johnson based in India, between 2001 and 2006 and brings with him extensive experience with emerging markets, especially India and China, driving growth through expansion of category penetration and advertising. Prior to Johnson & Johnson, he had worked with leading brands such as Colgate Palmolive and Geoffrey Manners.
Ezekiel is an Economics Graduate and Post Graduate in Marketing from XLRI-Jamshedpur, having over 23 years of experience in the FMCG sector.
Samsung, which achieved a sales turnover of $3.5 billion in India, is targeting sales growth of 40 per cent in the Indian market in the year 2011.
Chief Content Officer, Eros Group, on Eros Now's first original comedy series, reception to its short form content and code to crack original content strategy
The new Head of Office for FCB Ulka Bengaluru on her vision for the agency, her role in shaping brands over 16 years, and why it is important to have fun in advertising
Strategy Head, Zirca Digital Solutions listed out key aspects of a good content marketing strategy and performance indicators for successful campaign
Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey
Dhoni will build awareness about digital payments through a campaign that will aim to educate consumers about the convenience and safety of debit cards
Adidas and Hima Das will work together to inspire young athletes to create positive change through the power of sport