Home >> Industry-Briefing >> Article

Elkana Ezekiel appointed as Samsung India CMO

08-March-2011
Font Size   16
Elkana Ezekiel appointed as Samsung India CMO

Samsung India has appointed Elkana Ezekiel as its Chief Marketing Officer. In this role, Ezekiel will be heading the corporate marketing function for Samsung India as well as developing and executing corporate marketing strategies in order to support the company to achieve its targeted sales.

On his new role, Ezekiel said, “My mandate will be to take the Samsung brand to the next level in terms of consumer connect by fully leveraging the Samsung brand and product strengths across the different business verticals of the company.”

Prior to joining Samsung, he was with Johnson & Johnson for over 16 years. He was Regional Franchise Director (Baby Care) - Asia Pacific Region, based at Singapore, where he was responsible for marketing of Johnson’s Baby products, handling marketing, brand strategy and business development for the brand covering 15 countries, including Japan, China, India, Korea, ASEAN and Australia.

He was VP-Marketing for the Consumer Division of Johnson & Johnson based in India, between 2001 and 2006 and brings with him extensive experience with emerging markets, especially India and China, driving growth through expansion of category penetration and advertising. Prior to Johnson & Johnson, he had worked with leading brands such as Colgate Palmolive and Geoffrey Manners.

Ezekiel is an Economics Graduate and Post Graduate in Marketing from XLRI-Jamshedpur, having over 23 years of experience in the FMCG sector.

Samsung, which achieved a sales turnover of $3.5 billion in India, is targeting sales growth of 40 per cent in the Indian market in the year 2011.
 

Tags Elkana Ezekiel Samsung India Johnson & Johnson Colgate Palmolive

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

He spent 13 years at HT; his previous stints include Whirlpool, Procter & Gamble and Godrej

The case study explains in detail the people strategy executed at GroupM to ensure its talent is digitally charged and is data-centric.

As Zee Telugu completes 13 years, Anuradha Gudur tells us about the channel’s journey