Top Story


Home >> Industry Briefing >> Article

DLF Brands Opens Disney and Me Licensed Stores in India.

Font Size   16
DLF Brands Opens Disney and Me Licensed Stores in India.

DLF Brands today announced the opening of two Disney & Me stores through a licensing arrangement with Disney Consumer Products in India. Designed specifically for Indian consumers, the licensed stores are located in Mall of India in Noida and Ambience Mall in Gurgaon, with the aim to deliver a unique shopping experience. These stores are owned and operated by DLF Brands.

Disney & Me will offer a wide range of products across the Company’s iconic Disney, Marvel and Star Wars brands in a fun environment, reflective of Disney’s most popular stories and characters. The stores will carry exclusive fashion lines and a global range of toys and novelty items for children between 3-12 years.

“We are excited to open Disney & Me licensed stores in the country. We have curated the best of Disney, Marvel and Star Wars merchandise to provide something for every child. Our aim is to offer parents an ultimate retail destination to find compelling products for their young ones,” said Timmy Sarna, Managing Director, DLF Brands.

“Disney & Me licensed stores will play a critical role in how kids & families experience our stories & characters at retail. We are delighted that DLF Brands is extending Disney’s magical experience to their consumers in the country," said Abhishek Maheshwari, Country Head, Disney India.

Each Disney & Me store will feature six uniquely designed, dedicated zones bringing to life the distinctive worlds of the popular franchises -- Disney’s Mickey Mouse and Minnie Mouse, Disney Princesses, Frozen, Marvel’s Avengers, Spider-Man and Star Wars – to immerse consumers in a world-class Disney shopping experience.

Tags DLF Brands Disney India Marvel Star Wars

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular